Job Description
Are you ready to shape the future of a member owned bank with a bold, digital first brand? MoveBank is seeking an experienced, visionary Brand & Digital Marketing Lead to steer our brand refresh and accelerate digital growth as we enter an exciting recent chapter in ****.
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Why MoveBank?
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Lead a major brand transformation—blending heritage with a fresh, digital friendly identity.
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Help set the strategic direction for digital marketing that drives real impact for our members and community.
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Thrive in a collaborative, agile environment where your ideas are valued.
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What You'll Do
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Lead and evolve brand strategy—positioning, architecture, and messaging—ensuring a consistent, compelling identity across every touchpoint.
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Design the digital growth plan and lead integrated campaigns across web, social, email, search, and content—balancing brand building with performance.
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Establish brand governance and creative standards; guide agencies and internal teams to deliver best‐in‐class work.
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Champion data‐driven decision‐making—use insights to optimize channel mix, content, and conversion.
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Oversee marketing technology usage (automation, segmentation, CRM integrations) to unlock personalized member experiences at scale.
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Own and coordinate partners/vendors fostering a culture of creativity, accountability, and continuous learning.
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Partner with stakeholders to ensure aligned roadmaps, member‐centric journeys,



and responsible marketing practices.
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Plan and manage budgets, timelines, and resourcing for brand and digital initiatives, ensuring disciplined execution.
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About You
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A brand builder with 3‐4+ years in modern marketing, including leadership across digital channels.
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Strategic and hands‐on—you can set direction, brief teams, and roll up your sleeves to get work shipped.
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Proven record driving growth through integrated campaigns, content strategy, SEO/SEM, social, and email.
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Analytical mindset—comfortable with performance metrics, experimentation frameworks, and reporting.
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Exceptional stakeholder management and communication skills; you thrive in fast‐paced, cross‐functional environments.
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Values‐led, member‐first approach with strong attention to detail and design standards.
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Bonus Points
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Experience leading brand refreshes or digital transformation initiatives.
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Familiarity with marketing automation, customer segmentation, data analytics, and CRO/UX practices.
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Financial services or member‐owned organization experience.
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A growth mindset and passion for mentoring teams.
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Ready to shape the future?
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Apply now and help MoveBank set a new standard for brand and digital excellence in member owned banking.
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Seniority level
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Mid‐Senior level
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Employment type
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Full‐time
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Job function
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Marketing and Sales
#J-*****-Ljbffr

📌 Brand & Digital Marketing Lead (Queensland)
🏢 MOVE Bank
📍 Queensland