Job Description
Markets: Australia & United States
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Reporting to: Founder / General Manager
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About the Business
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This is an established, premium gifting business operating across corporate, real estate and settlement channels. With a strong presence in Australia and a growing footprint in the United States, the brand is known for quality, presentation and considered gifting experiences.
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The business is entering an exciting next phase of growth and is seeking senior marketing leadership to help scale the brand while maintaining its premium positioning across both markets.
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The Opportunity
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We are looking for an experienced Senior Marketing Manager to lead brand and growth strategy across Australia and the United States.
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This is a senior, hands-on role suited to a commercially astute marketer who brings fresh thinking, strong brand judgement and a proven ability to grow established businesses. You will be comfortable owning strategy, execution and performance, while partnering closely with leadership to shape the future direction of the brand.
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You will know how to balance creativity with structure, innovation with brand discipline, and ambition with commercial outcomes.
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Key Responsibilities
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Brand Strategy & Positioning
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Own and evolve brand strategy to position the business as a premium gifting leader
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Ensure consistency across all channels, markets and customer touchpoints
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Build emotional brand connection while maintaining a refined, premium aesthetic
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Growth & Go-to-Market
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Develop and execute marketing strategies that drive sustainable revenue growth across B2B and B2C
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Lead go-to-market and expansion strategies for the United States
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Identify current growth opportunities across channels, partnerships and customer segments
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Lead the development of high-impact campaigns across digital, email, social and paid media
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Oversee content strategy that reflects quality, trust and credibility—without over-marketing
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Ensure campaigns are insight-led, performance-focused and aligned to brand values
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Performance & Analytics
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Set clear marketing objectives and KPIs aligned to business goals
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Track performance, analyse results and optimise campaigns for ROI
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Translate data into insights and actionable recommendations for leadership
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Partner closely with founders and cross-functional teams to deeply understand the business and customer
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Manage and mentor internal team members and external agencies
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Act as a senior marketing voice within the business, confident in decision-making and direction
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About You
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You are a senior marketing professional with a strong track record of scaling brands and driving commercial results within established businesses.
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You will bring
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8+ years' experience in senior marketing roles, ideally within premium, consumer or gifting brands
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Proven success growing established brands (not just launching new ones)
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Strong experience across brand strategy, digital marketing, campaigns and performance marketing
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Experience marketing in, or expanding into, international markets—particularly the United States
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Confidence partnering with founders and senior leaders
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A balance of strategic thinking and hands-on execution
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Clear communication, sound judgement and accountability
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Why Join
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Join a well-established business with strong foundations
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Play a key role in shaping growth across two major markets
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High level of autonomy, ownership and influence
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Collaborative, entrepreneurial environment with ambitious plans for the future
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#J-*****-Ljbffr

📌 Senior Marketing Manager (Victoria)
🏢 Who in the Zoo Recruitment
📍 Victoria