Job Description
Lead, grow and shape the Australian sales team for a market‐leading ANZ business.
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B2BE helps organisations across ANZ digitise and automate their supply chain and e‐commerce processes – connecting trading partners, automating document flows, and accelerating order‐to‐cash and procure‐to‐pay cycles.
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We are well established and recognised in the region, with a strong solution set and a clear go‐to‐market strategy.
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What we're looking for now is a proactive Sales Manager to guide and grow a developing sales team, building on work already underway to turn it into a cohesive, consistently performing sales organisation
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The Opportunity
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This is a senior commercial role reporting directly to the Chief Revenue officer with primary responsibility for the Australian and New Zealand (ANZ) sales function.
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You will:
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Lead, coach and structure the sales team – working with Business Development Executives and Junior Sales Trainees to put in place clear rhythms, expectations and KPIs, and helping them become a focused, functioning sales group.
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Shape and execute the sales strategy for ANZ region and, aligned with global objectives, with a strong emphasis on current client acquisition while nurturing strategic accounts.
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Build and manage a disciplined, forward‐looking pipeline, ensuring quality discovery, clear qualification and progression through the sales stages, rather than pure activity volume.
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Develop and deepen senior stakeholder relationships with key customers, acting as a trusted commercial partner and representing B2BE in the local market.
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Partner closely with Customer Success and Solutions Delivery to ensure smooth handover from sale to delivery and a consistent,



high‐quality customer experience.
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You won't be starting from zero; the foundations, clients and strategy are in place. But this is still very much a "hands‐on build" role: you'll continue grassroots rebuild of the sales function, putting in structure, process and coaching to lift performance over time.
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What You'll Bring
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We're looking for a practical, sleeves‐rolled‐up sales leader who enjoys building capability as much as closing deals.
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Proven experience managing and developing B2B sales teams (Sales Manager, General Manager, Country Manager or similar), including coaching, performance management and hiring.
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A track record of driving new business while also growing strategic accounts in a consultative, solutions‐led environment.
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Demonstrated ability to create and manage a structured pipeline, using CRM stages and data to forecast accurately and prioritize effort.
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Strong communication and negotiation skills – comfortable leading complex commercial discussions, articulating value and maintaining margins.
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Confidence working with sales budgets, KPIs and financial measures to steer performance and report to senior management.
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Ideal, but not essential:
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Experience in fintech, e‐commerce, supply chain or broader B2B SaaS/IT solutions.
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Familiarity with selling automation,



AI‐enabled or transaction‐heavy solutions where reliability, speed and accuracy are core to the value proposition.
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We are very open to candidates from adjacent B2B technology markets who are keen to step into fintech and supply chain/e‐commerce automation.
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How You Work
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You're likely to be someone who:
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Enjoys full‐cycle ownership of the sales process – from prospecting and discovery through to solution shaping, proposal and close – while orchestrating specialists where needed.
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Is proactive and structured – you build your own momentum, create opportunities and apply a consistent sales process, not just respond to inbound leads.
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Can put in place the basics (cadence, coaching, metrics, pipeline discipline) that help a developing team become a confident, accountable sales unit.
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Builds strong relationships internally and externally and follows through on commitments.
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Why B2BE?
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At B2BE, you'll be part of a company that:
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Operates with a clear value framework: Connect → Automate → Accelerate, focusing on tangible outcomes such as speed, accuracy and improved cashflow for our customers.
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Has an market leading footprint and reputation in ANZ, and is investing in strengthening the sales engine to match the quality of the solutions.
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Emphasises customer focus, professionalism and delivering on our promises in every interaction.
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If you're excited by the idea of leading a developing sales team, continuing grassroots rebuild and helping a market‐leading ANZ business realise its full commercial potential, we'd love to hear from you.
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📌 Sales Manager (Victoria)
🏢 B2BE
📍 Victoria