Job Description
Darwin Airport Group is seeking a commercially driven Marketing Manager – Channels & Strategy to establish and lead a new customer growth capability across our diverse airport precinct portfolio, including parking, hotels, retail, food and beverage, tourism products, and future commercial developments.
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This newly created role will drive how marketing investment decisions are made across the business by developing customer insights, CRM strategy, channel optimisation, growth initiatives, and performance measurement frameworks.
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About the Role
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Reporting to the Executive General Manager – Commercial, you will:
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Develop and lead customer growth and CRM strategies across the airport precinct.
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Drive customer acquisition, retention, loyalty, and lifetime value initiatives.
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Develop channel strategies across paid, owned, and earned media.
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Identify growth opportunities across multiple business streams.
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Establish marketing performance, attribution, and ROI reporting frameworks.
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Provide commercial insights and business cases to inform investment decisions.
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Lead pricing, promotion, and customer offer optimisation initiatives.
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Build organisational capability in CRM, customer analytics, and marketing effectiveness.
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About You
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You are a strategic and analytical marketer who combines commercial thinking with a strong understanding of customer behaviour and growth marketing.
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You'll bring:
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Experience in marketing strategy, CRM, customer analytics, growth, or commercial marketing.
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Strong commercial and financial acumen.
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Proven ability to use data and insights to drive business growth.
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Experience developing business cases and performance reporting.
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Strong stakeholder engagement and influencing skills.
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A practical, test-and-learn approach to innovation and continuous improvement.
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Experience in aviation, tourism, hospitality, retail, hotels, or destination-based businesses will be highly regarded.
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Why ADG?
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At Airport Development Group, we support communities across the Northern Territory through protected, reliable, and well-managed airport operations.
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You will join a values-led organisation that supports growth, balance, and wellbeing. We offer development opportunities, supportive leadership, additional leave entitlements for eligible staff, access to wellbeing programs, and salary packaging options.
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Your work will directly support senior leaders and contribute to ADG's focus on safety, compliance, service, and operational excellence.
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Join Us & Make an Impact!
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At ADG, we value equality, diversity, and inclusion. We encourage applications from Aboriginal and Torres Strait Islander peoples, people with disabilities, and people from culturally diverse backgrounds.
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Join a forward-thinking team where your expertise will make a real impact.
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📌 Marketing Manager - Channels And Strategy (Darwin)
🏢 Airport Development Group
📍 Darwin