Job Description
Azupay is a growing fintech operating in the real‐time payments space, building modern account‐to‐account payment solutions using Australia's New Payments Platform.
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We're a growing, fast‐moving business where marketing plays a critical role in how we take products to market, support sales, and drive customer adoption. You'll be joining at a stage where there is real opportunity to make an impact, own meaningful work, work closely with commercial teams, and see the direct results of what you deliver.
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Our team is collaborative, hands‐on, and focused on outcomes. We value people who take ownership, move quickly, and are motivated by delivering work that contributes to real business results.
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Mission / Primary purpose
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We're looking for a hands‐on Marketing Lead to join us on a 6‐month contract.
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This is a high‐impact, delivery‐focused role responsible for executing Azupay's marketing program end‐to‐end across campaigns, content, sales enablement, and customer communications.
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You'll work closely with Sales, Customer Success, and Product to ensure marketing is aligned to commercial priorities and actively contributing to pipeline, conversion, and customer growth.
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This role suits someone who enjoys owning execution, getting things done, and seeing a direct link between marketing activity and business outcomes.
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You will also be responsible for leading a small marketing team (1 direct report) and managing external agency partners across creative, digital, and media; ensuring work is delivered efficiently, to a high standard, and aligned to commercial priorities.
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Accountabilities
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Team leadership & agency management
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Manage and develop 1 direct report, ensuring clear priorities, accountability, and high‐quality output
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Lead a small marketing team (team of 2), balancing priorities across campaigns, content,



and sales enablement
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Manage external agencies (creative, digital, media) to deliver campaigns and assets effectively
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Own agency briefing, timelines, and output quality, ensuring alignment to Azupay brand and commercial objectives
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Optimise use of internal and external resources to maximise delivery efficiency
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Plan and deliver integrated marketing campaigns across digital, content, email, and partner channels
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Bring products, features, and propositions to market with clear, compelling messaging
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Work with internal teams and external partners to deliver campaigns on time and to a high standard
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Develop and maintain high‐quality marketing assets including presentations, collateral, case studies, and supporting materials
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Partner with Sales to ensure they are equipped with the right content to progress opportunities
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Support deal progression through targeted content and messaging where needed
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Content & thought leadership
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Lead the delivery of content across multiple formats including articles, reports, customer stories, and digital content
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Ensure all content is consistent with Azupay's brand, positioning, and market narrative
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Support subject‐matter experts across the business to contribute to external content and insight
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Customer marketing & lifecycle communications
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Support customer communications including product updates, newsletters, and onboarding journeys
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Help drive engagement, adoption, and ongoing value from customers




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Work with Customer Success to identify opportunities for growth and advocacy
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Manage and optimise marketing channels including website, email, and LinkedIn
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Ensure consistency in brand, tone of voice, and messaging across all touchpoints
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Manage agency and partner relationships across design, media, and digital to ensure high‐quality, on‐brand delivery and strong campaign outcomes
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Marketing operations & reporting
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Track performance across campaigns and activities
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Provide clear, concise reporting into what is working and where to optimise
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Maintain marketing processes, timelines, and coordination across stakeholders
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Key skills, knowledge and/or experience
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6-10+ years' experience in B2B marketing (fintech, SaaS, payments, or technology preferred)
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Proven ability to execute campaigns and deliver marketing programs end‐to‐end
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Experience working closely with Sales and/or commercial teams
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Experience managing agencies and/or external partners to deliver marketing outcomes
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Strong content and messaging capability across a range of formats
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Highly organised, with the ability to manage multiple priorities and stakeholders
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Comfortable operating in a fast‐paced workplace
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Hands‐on mindset - this is a doing role, not just planning
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Experience with CRM/marketing tools (e.g. HubSpot) is a bonus
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Experience using automation and AI to improve efficiency and output is highly regarded
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Qualifications/ training
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Tertiary qualification in Marketing, Communications, Business, or a related discipline (preferred)
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Ownership & accountability
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Cross‐functional collaboration
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Prioritisation & focus
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Clear communication
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Adaptability & pace
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📌 Marketing Lead (6 Month Contract) (New South Wales)
🏢 Azupay
📍 New South Wales