Job Description
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Build and manage LawY's events calendar, including conferences, sponsorships, roundtables, webinars and sales-led activations.
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Own the end-to-end delivery of every event, from initial planning through to post-event follow-up.
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Identify and evaluate new event opportunities based on audience fit, strategic value and expected ROI.
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Manage budgets, venues, suppliers, registrations, travel, technology, collateral, and event logistics.
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Be hands-on at events, including setup, speaker briefings, attendee engagement, troubleshooting, and pack-down.
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Coordinate speakers, presentations, briefing documents, run sheets, and event communications.
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Work closely with Marketing and Sales on invitations, promotion, meeting generation, lead follow-up, and nurture.
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Coordinate event materials, including decks, brochures, one-pagers, landing pages, emails, signage, and social assets.
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Build strong relationships with legal associations, industry bodies, event organisers and sponsorship providers.
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Represent LawY confidently and professionally at events across Australia, including presenting, facilitating discussions and MCing webinars as needed.
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Monitor competitor activity, audience feedback and emerging opportunities in the legal technology market.
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Track registrations, attendance, engagement, leads, meetings, pipeline influence, and ROI in HubSpot.
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Report on what is working, what is not, and where LawY should invest next.
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Requirements
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5+ years' experience in events, field marketing, campaign marketing or a related B2B role.
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Proven experience personally delivering conferences, sponsorships, roundtables and webinars.
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Strong project management skills, with the ability to manage multiple events and priorities at once.
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Confident working with Sales, Marketing, suppliers, speakers and external partners.
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A commercial mindset and an understanding of how events support brand growth, pipeline and revenue.
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Experience with HubSpot or a similar CRM.
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Experience in SaaS, legal technology, AI or professional services would be highly regarded.
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Based in Sydney, with the flexibility to travel interstate regularly.
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Core Competencies
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Demonstrates expertise in event management, including planning, execution, and post-event analysis, with a strong focus on ROI and audience engagement. Proficient in collaborating with marketing and sales teams to enhance brand visibility and pipeline growth.
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Highest-signal resume keywords
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Event Management
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Project Management
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HubSpot CRM
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B2B Marketing
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SaaS Experience
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ATS Optimization Keywords
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Hard Skills
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Event Planning
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Budget Management
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Logistics Coordination
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Speaker Coordination
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Audience Engagement
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Soft Skills
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Relationship Building
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Communication
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Problem Solving
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Collaboration
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Adaptability
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Industry Keywords
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Legal Technology
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SaaS
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Qualified Services
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B2B Events
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Marketing Campaigns
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Tools & Technologies
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HubSpot
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Event Technology
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CRM Software
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#J-*****-Ljbffr

📌 B Events Marketing Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales