Job Description
Overview
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Our client, a leading global technology and financial services organisation, is seeking an experienced Senior Lifecycle Manager to join their Marketing team on a contract basis.
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This is a senior, strategy-led role with real ownership; you'll be responsible for the end-to-end CRM & Lifecycle strategy across Australia, New Zealand and the UK, while also building the playbook for a global churn strategy. You'll lead and coach a team, influence across product, engineering, analytics and creative, and operate as a trusted advisor on all things CRM.
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What you'll do
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Own the end-to-end ANZ + UK CRM & Lifecycle strategy and be accountable for the team hitting lifecycle OKRs
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Build and lead the playbook for a global churn strategy
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Design, introduce and continuously improve CRM & Lifecycle journeys to maximise impact
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Lead a rigorous A/B testing and experimentation agenda across ANZ + UK lifecycle channels
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Use data and insights to continually optimise strategy, tactics and growth performance
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Manage, coach and develop direct reports to perform against team OKRs
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Build strong cross-functional relationships across marketing, product, engineering, legal, analytics and creative
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Understand ANZ and UK consumers to identify growth and optimisation opportunities
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Collaborate and share ideas with the global lifecycle team
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What you bring
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6+ years' experience in CRM or data-driven marketing
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Proven track record delivering CRM strategies that drive performance and hit KPIs
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Deep understanding of segmentation, personalisation and using data to scale CRM programs
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Experience leading and coaching teams
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Strong ability to think strategically and analytically, with a customer-first mindset
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Proven ability to influence and build relationships across cross-functional teams
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Comfortable working with large datasets and identifying actionable trends
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Experience building and executing experimentation and A/B testing roadmaps
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Background in fintech, retail or a high-growth digital environment
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Exposure to global or multi-market CRM strategies
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Bachelor's degree in Marketing, Commerce or a related discipline
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Who you are
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A strategic thinker who can also roll up their sleeves and execute
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Data-driven, commercially minded and results-focused
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A creative and empathetic leader who always puts the customer first
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Confident influencing senior stakeholders and cross-functional teams
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Energised by building new processes, playbooks and ways of working
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Why apply?
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Own a genuinely senior, strategy-defining CRM role across three markets
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Build something lasting including a global churn playbook
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Work within a high-performing global lifecycle team at one of the world's leading payments platforms
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If you're interested in this chance, please click the appropriate link to apply.
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For a confidential discussion, contact Michael Hammond on ************
#J-*****-Ljbffr

📌 Senior Marketing Lifecycle Manager (Victoria)
🏢 Salt
📍 Victoria