Job Description
Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.
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We're a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.
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In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals — supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.
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Backed by nearly $100 million in funding, we're growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.
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The Role
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Heidi is moving from a product beloved by clinicians to a platform that defines a category. The Head of Product Marketing will create the AI Care Partner category and bring it to the world.
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This role connects product, brand, and commercial teams to ensure we build with quality, release with confidence, and launch with impact, turning every release into a market-moving moment. It's central to translating Heidi's innovation into differentiated market leadership that drives adoption, shapes perception, and strengthens our category position.
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What you'll do
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Own articulation of the AI Care Partner product value proposition across clinician, enterprise, and patient lenses.
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Define segment-specific positioning and messaging architectures that reinforce Heidi's category leadership.
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Tailor positioning by specialty, buyer type, and geography to ensure clinician-authentic narratives.
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Lead ongoing competitor and category analysis to inform differentiation strategy.
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Design and run the end-to-end go-to-market process — from alpha testing to enterprise roll-out.
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Define launch tiers, readiness gates, and success metrics for all product and feature releases.
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Collaborate with Brand, Field and Growth to deliver high-impact launch campaigns and proof assets.
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Operate fluidly across PLG and enterprise motions — ensuring narratives and launch frameworks scale from clinician self-serve to enterprise sales.
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Product Quality & Narrative Alignment
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Partner closely with Product to define and enforce market-readiness and quality standards.
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Integrate clinician and enterprise feedback early in the product lifecycle.
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Translate complex AI and clinical capabilities into accessible, compelling value stories.
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Packaging & Monetisation
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Partner with Product and RevOps on packaging, pricing, and monetisation strategies that drive adoption and expansion across PLG and enterprise motions.
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Evaluate and refine commercial propositions to maximise ARR and customer lifetime value.
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Build and maintain a live competitive and market-intelligence system.
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Equip Product, Growth, and Sales with actionable insights - message testing, pricing trends, objection handling.
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Advise leadership on category dynamics, analyst perspectives, and market evolution.
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Analyst & Ecosystem Relations
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Build relationships with analysts, KOL clinicians, and ecosystem partners to amplify category awareness and credibility.
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Shape external narratives that position Heidi as the default AI Care Partner.
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Create and maintain enablement tools - sales playbooks, ROI calculators, demo narratives, and enterprise decks.
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Align product marketing with commercial and clinical motions to accelerate enterprise traction.
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Measure enablement outcomes - asset adoption, certification completion, and field-confidence improvements.
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Experimentation & Measurement
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Instrument funnels and message tests to measure activation, conversion, and expansion.
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Translate insights into roadmap and GTM decisions.
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Maintain a robust measurement system to tie PMM efforts to pipeline and revenue performance.
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Lead a high-performing team spanning product launches, competitive insights, customer marketing, and enablement.
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Build rituals, processes, and culture that emphasise quality, collaboration, and measurable impact.
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Champion alignment between Product, Brand, and Growth to ensure consistency from roadmap to market.
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What we're looking for
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Proven experience leading product marketing in high-growth SaaS or healthcare technology companies.
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Demonstrated success in category creation, repositioning, or launching enterprise-grade products.
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Deep understanding of clinician and enterprise buyer dynamics, healthcare workflows, and regulated tech.
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Mastery of positioning, segmentation, pricing/packaging, and tiered launches.
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Strong analytical and research skills — win/loss analysis, market mapping, and message testing.
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Strategic storyteller who can translate AI innovation into tangible, human-centric value.
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Experienced team builder who blends strategic thinking with operational excellence.
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The way we work
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1. Build to Last
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We design for safety and reliability so clinicians, patients, and our teams can trust what we build every day.
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2. Own Your Practice
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Ideas rise on merit, not title, and everyone shares responsibility for the standards we set together.
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3. Move Fast, Stay Steady
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We move quickly but never at the cost of trust. Progress only matters if people can depend on what we make.
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4. Make Others Better
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Honest feedback, steady support, and shared growth keep our teams improving together.
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Why you will flourish with us
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Flexible hybrid working environment, with 3 days in the office.
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A generous personal development budget of $500 per annum
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Learn from some of the best engineers and creatives, joining a diverse team
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Become an owner, with shares (equity) in the company, if Heidi wins, we all win
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The rare chance to create a global impact as you immerse yourself in one of Australia's leading healthtech startups
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If you have an impact quickly, the opportunity to rapid track your startup career!
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#J-*****-Ljbffr

📌 Head Of Product Marketing (New South Wales)
🏢 Heidi
📍 New South Wales