Job Description
About the Role
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Step into a pivotal leadership role with a global leader in material handling and take ownership of driving growth in a changing market. Crown Equipment is seeking a driven and hands‐on Sales Manager to lead our Newcastle and Canberra based teams and expand our customer base beyond an established but evolving market.
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This is not a "steady state" leadership role, it's an opportunity for a commercially minded leader who thrives on winning new business, developing people, and creating momentum in competitive environments.
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You'll lead a team of five Account Managers with varying levels of experience, helping them lift capability, increase activity, and capture new opportunities across equipment sales, leasing, and rentals.
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What you'll do
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Lead, coach and develop a team of Account Managers to increase capability and performance
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Drive current business growth by expanding beyond existing accounts into untapped markets
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Partner with your team in the field, supporting key customer opportunities and major deals
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Build strong customer relationships while positioning Crown as a premium solution in a competitive landscape
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Implement practical sales strategies to increase pipeline, conversion and market share
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Monitor performance, manage forecasts and deliver on sales and profitability targets
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Contribute to the broader NSW & ACT leadership team and strategic direction
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What we're looking for
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A hands‐on sales leader or senior B2B salesperson ready to step into leadership
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Proven ability to win new business (hunter mindset) in competitive or price‐sensitive markets
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Experience in capital equipment, industrial, construction, transport, or similar sectors (preferred)
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Strong coaching ability — able to lift performance across a mixed‐experience team
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Resilient, commercially sharp, and motivated by achieving and exceeding targets
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Comfortable with a performance‐based reward structure tied to results
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Why This Role?
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Opportunity to step up into leadership or take ownership of a team ready for growth
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High level of autonomy to shape strategy and influence results
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Join a well‐established brand with strong market reputation and support
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Be part of a business where performance is recognised and rewarded
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Additional Benefits
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Access to discounts and cashback across 400+ retailers
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Health and wellbeing support platform
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Corporate private health rates
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Employee Assistance Program
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Inclusive and supportive working environment
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The Company
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Crown Equipment is a global leader in materials handling, with over 50 years of success in Australia. Known for quality products and service excellence, we are backed by strong technical support, a respected brand, and long‐standing customer relationships.
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📌 Sales Manager (Canberra)
🏢 Crown Equipment
📍 Canberra