Job Description
Role Details
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Role type: Full Time. Department: Advancement (University Communications & Marketing). Salary: UoM 8 – $122,****** – $132,487 per annum, plus 17% super.
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Overview
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As a Reporting & Performance Analyst in our Digital Experience & Marketing directorate, you will play a crucial role in optimizing our digital marketing efforts by delivering high‐quality reporting and insights to enhance campaign effectiveness across paid, earned, and owned channels.
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Responsibilities
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Develop and implement reporting and optimisation strategies for digital marketing colleagues.
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Create and execute digital performance marketing strategies to optimise experiences across digital products.
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Analyse data from various sources to produce reports and actionable insights that drive decision‐making and improve marketing effectiveness.
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Build and maintain a robust performance measurement framework to ensure high‐quality end‐to‐end reporting across all channels.
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Leverage AI, ML, and data enrichment techniques to enhance analysis and optimise channel performance.
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Qualifications and Experience
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Experienced data analyst with a solid background in digital marketing, possessing excellent SQL skills and proficiency in business intelligence tools, with the ability to translate complex data into actionable insights.
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Hold a postgraduate degree in IT, Computer Science, or a related field, or have equivalent industry experience.
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Expert‐level SQL skills and experience with CDP, CRM, CJA, and AEP tools.
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Strong analytical skills and the ability to design solutions that meet business objectives.
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Proficient in using BI reporting tools such as Power BI or Tableau.
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Experience in the higher education or non‐profit sector is desirable.
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Benefits
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Supportive flexible work arrangements.
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Progressive, considerate leave provisions to empower work‐life balance.
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Salary packaging and access to a range of discounted services.
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Health and well‐being services, including a leading Employee Assistance Program.
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Equal Opportunity and Inclusive Recruitment
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The University of Melbourne is an Equal Opportunity Employer and a child‐safe organisation. We are committed to creating an inclusive and equitable workplace where all individuals feel valued and respected, regardless of gender identity, ethnicity, sexual orientation, disability, age, being a parent or having caring responsibilities. We are dedicated to providing reasonable adjustments for candidates throughout the application and interview stages, including accessible document formats and alternative application methods.
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Additional Requirements
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This role requires the successful candidate to maintain a valid Working with Children Check, which can be applied for as part of the onboarding process. Visa sponsorship is not available for this position; we require current valid work rights for Australia.
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