Job Description
Overview
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Join a global premium drinks company with a portfolio of brands that span culture and markets worldwide. We value curiosity, collaboration and growth, and offer a agile environment where teams test ideas, learn and innovate.
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Responsibilities
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Lead the customer-facing delivery and fulfilment of activation programs, ensuring Joint Business Planning (JBP) initiatives and commercial activities are completed on time, in full and to a high standard across customers and field teams.
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Act as the execution engine for activation delivery; ensure activation plans developed by Brand and Account Teams are refined, built and deployed to meet customer and channel requirements.
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Own the development and ongoing management of a Trade Activation Blueprint, defining tiered activation models (Platinum, Gold, Silver, Bronze) based on customer footprint, priority and investment levels to enable scalable and consistent execution.
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Drive disciplined execution through standardised toolkits and retailer rate card alignment to ensure activation delivers strong compliance, execution quality and ROI.
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Lead the customer-facing build and refinement of activation plans aligned to customer requirements and execution readiness.
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Manage end-to-end fulfilment and delivery of below-the-line (BTL) activation activity, including management of fulfilment partners, ensuring materials and assets are delivered on time and in full (OTIF).
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Develop and own the Trade Activation Blueprint with scalable toolkits for consistent execution across customers and channels.
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Ensure activation activity complies with customer frameworks,



contractual obligations and agreed rate cards, maintaining governance and control of execution standards.
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Track and manage activation performance, providing visibility of delivery, execution quality, compliance and ROI, and drive continuous optimisation.
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Qualifications
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Degree in Business, Marketing, Commerce or related field
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2–5+ years in FMCG / Sales / Activation / Customer Marketing / Field Sales
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Experience in activation fulfilment, POS deployment, or execution delivery roles
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Experience working with agencies or fulfilment partners (e.g. HH Global or equivalent)
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Strong experience in customer-facing roles and operational delivery
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High attention to detail with strong project management and execution capability
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Understanding of in-market execution, field operations and customer requirements
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Benefits
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Competitive reward – market-leading salary, performance-driven bonus and industry perks
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Flexible ways of working – hybrid model with no set office days
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Industry-leading family leave – generous paid parental leave and support for key moments
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Health & wellbeing – mental health resources, wellbeing initiatives and employee assistance programs
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Growth opportunities – global opportunities, learning programs and clear development paths
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Inclusive culture – values-led, inclusive environment where you can bring your whole self to work
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Additional information: This role is based in Sydney HQ with potential for flexible arrangements. Applications for this role will close in 21 days.
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📌 Trade Activation Executive (New South Wales)
🏢 Diageo
📍 New South Wales