Job Description
Performance Marketing Lead (6-Month Parental Leave Contract)
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Peninsula Hot Springs | Fingal & Mornington, Victoria
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Are you passionate about driving digital performance and delivering measurable commercial results?
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Peninsula Hot Springs is Australia's largest geothermal mineral springs destination and an award-winning wellness and tourism business. We are seeking an experienced Performance Marketing Lead to join our Marketing team on a six-month parental leave contract, leading the performance of our digital ecosystem during an exciting period of continued growth.
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Working closely with the Chief Marketing Officer, you'll lead paid media, website performance, CRM, attribution, agency partnerships and a talented in-house digital team, ensuring every digital touchpoint contributes to exceptional guest experiences and commercial success.
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About the Role
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This is a hands-on leadership role for someone who thrives on solving problems, challenging the status quo and continually improving digital performance.
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You'll be responsible for:
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Leading paid media strategy and optimisation across multiple digital channels in partnership with agencies.
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Managing external digital agencies and holding partners accountable for performance.
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Driving website optimisation, digital experience and online conversion.
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Enhancing CRM, customer lifecycle marketing and personalisation.
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Delivering meaningful reporting,



attribution and performance insights.
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Leading and developing two Digital Marketing Specialists.
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Identifying opportunities to improve customer acquisition, conversion and commercial performance.
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About You
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You'll bring:
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Proven experience in performance marketing, digital marketing or ecommerce.
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Strong commercial acumen and an analytical mindset.
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Experience managing digital agencies and optimising paid media performance.
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Knowledge of website optimisation, CRM and digital customer journeys.
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A collaborative leadership style with experience developing high-performing teams.
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The ability to confidently influence stakeholders and translate data into action.
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Experience within tourism, hospitality, premium consumer brands or ecommerce will be highly regarded.
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Why Peninsula Hot Springs?
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At Peninsula Hot Springs, you'll join a passionate team committed to creating extraordinary wellness experiences inspired by nature.
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You'll work alongside an experienced executive team, have genuine ownership of digital performance, and play a key role in delivering meaningful commercial outcomes within one of Australia's leading tourism and wellness destinations.
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If you're looking for an chance where you can make an immediate impact, we'd love to hear from you with a cover letter.
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📌 Performance Marketing Lead (Tasmania)
🏢 Peninsula Hot Springs
📍 Tasmania