Job Description
Adactin Group is a 100% Australian-owned global IT consulting company, headquartered in Sydney. We are a trusted technology partner helping organisations drive end-to-end digital transformation through our deep expertise in Microsoft and AWS ecosystems, AI-powered Digital Engineering, and future-ready Quality Assurance.
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Our managed delivery approach, backed by domain expertise, ensures successful outcomes for every project.
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At Adactin, we believe in the power of our people. We foster a dynamic and supportive workplace where your career can grow alongside exciting projects that shape the future of technology. Join us, and be part of a team committed to innovation, excellence, and making a difference
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We are primarily seeking a "Marketing Manager" to work with Adactin on a full time basis.
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Location: Sydney only (Parramatta)
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WFO: 3 days in office
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Position Overview
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We are seeking a dynamic and strategic Marketing Manager to lead the direction and execution of marketing, communications, and advertising initiatives across Adactin. This role requires a proactive leader who can manage the entire marketing function—from brand development and digital strategy to campaign execution and lead generation.
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The ideal candidate will work closely with the executive team, particularly the COO, to design and implement marketing strategies that drive business growth, enhance brand visibility, and generate qualified leads.
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Key Responsibilities
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1. Strategic Marketing & Brand Management
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Develop and implement integrated marketing strategies aligned with business goals.
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Lead brand management ensuring consistent messaging across all platforms.
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Manage internal and external communications, including events, announcements,



partnerships, awards, EDMs, and newsletters.
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Oversee creation of marketing collaterals: presentations, proposals, case studies, blogs, and videos.
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Lead website updates, maintenance, and revamp projects.
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Manage branded merchandise availability and inventory.
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Plan and participate in internal and external events annually.
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Own and manage day-to-day digital marketing activities across platforms such as LinkedIn, Facebook, Instagram, and WhatsApp.
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Develop and execute content calendars and multi-channel campaigns.
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Explore and implement presence on new platforms (e.g., YouTube, Quora).
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Manage SEO and paid advertising efforts (e.g., Google Ads, LinkedIn Sponsored Ads).
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Ensure all content aligns with brand identity and communication objectives.
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3. Lead Generation & Demand Generation
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Collaborate with the sales team to generate qualified leads to accomplish the annual target.
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Launch targeted lead-gen campaigns across various platforms (LinkedIn, Google, Facebook).
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Drive thought leadership through press releases, industry publications, and social platforms.
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4. Marketing Operations, Reporting & Budgeting
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Develop and manage marketing budgets; ensure efficient allocation of resources.
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Track and analyze campaign performance metrics; optimize strategies accordingly.
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Coordinate internal and external reporting and documentation processes.
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Ensure adherence to internal quality management systems.
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Maintain accurate records of all marketing activities and expenditures.
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5. Event Management & CSR Initiatives
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Coordinate marketing support for training team initiatives and awards/rewards programs.
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Lead and participate in CSR marketing activities.
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Support training marketing campaigns and employee engagement events.
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Personal Specifications
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Strong initiative and ownership of brand-related activities.
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Excellent organizational and time management skills.
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Creative thinker with problem-solving abilities.
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Excellent attention to detail in both written and verbal communication.
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Strong stakeholder communication and relationship management skills.
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Knowledge, Skills & Experience Requirements
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***** years of relevant experience in a marketing leadership role.
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Strong understanding of brand positioning, target audience segmentation, and go-to-market strategy.
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Proficiency in digital marketing platforms, analytics tools, and CRM systems.
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Experience in developing creative briefs and overseeing campaign execution.
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Ability to analyze customer insights and market trends to inform marketing decisions.
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Demonstrated ability to lead cross-functional projects and collaborate with diverse teams.
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Familiarity with tools like Canva, social scheduling platforms, email marketing platforms, and CMS systems.
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Experience working with vendors for SEO, media buying, and production.
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For more information, Please email me at
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#J-*****-Ljbffr

📌 Senior Marketing Manager (New South Wales)
🏢 Adactin Group
📍 New South Wales