Marketing Specialist
Skanos is a proudly Australian-owned business with more than 25 years' experience providing premium commercial and industrial cooking equipment to the foodservice and food production sectors.
Formerly MKA Catering Equipment Systems, Skanos imports, designs and manufactures high-performance equipment and solutions for customers across food manufacturing, aged care and healthcare, hospitality and other commercial kitchen environments.
An opportunity is now available for an experienced Marketing Specialist to take ownership of the marketing function and support the continued growth of Skanos.
The Role
This is a commercially focused, hands-on B2B marketing role where you'll manage both strategy and execution within a close-knit team of 13.
Working closely with sales and management, you'll coordinate external suppliers and manage an offshore marketing team member responsible for social media.
One of your first major projects will be the Skanos website.
You don't need to be a web designer or developer, but you'll need a strong eye for branding and digital presentation and understand how to effectively market premium, technical products to commercial customers.
You'll inherit established plans and processes, with the initial focus on understanding the business and executing what's already in place.
Once established, you'll have the opportunity to bring forward new ideas and improvements.
The role is based in Minto, Sydney, with one WFH day per week potentially available following probation.
Key Responsibilities
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Own and deliver marketing activity in line with the business, marketing and events calendar
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Lead website and digital projects, coordinating stakeholders, external specialists and suppliers through to delivery
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Drive online engagement through SEO, paid search and other digital marketing initiatives
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Oversee marketing collateral across web, email, presentations, exhibitions, trade materials and product videos
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Maintain a high standard of branding and ensure marketing effectively communicates Skanos' premium positioning and product benefits
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Manage and guide the offshore social media resource and coordinate external marketing suppliers
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Partner with sales and management to ensure marketing activity supports broader commercial objectives
About You
You'll be a commercially minded B2B marketer with strong project management skills who is comfortable working in a smaller business where you'll both take ownership and get things done.
Ideally, you'll bring:
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B2B marketing experience within capital equipment, commercial catering equipment, technical products or a similar product-led workplace
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Strong digital capability across websites, SEO, paid search and online engagement
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Excellent project management skills and experience coordinating agencies, suppliers and multiple stakeholders
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A strong eye for branding, design and digital presentation
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The ability to understand technical products and translate their benefits into compelling commercial messaging
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Experience managing or coordinating marketing resources
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A collaborative, organised and hands-on approach, ideally gained within an SME or similarly agile environment
Experience within commercial catering equipment, hospitality equipment, foodservice, commercial kitchens, industrial equipment, building products, trade supplies, manufacturing or wholesale distribution would be highly regarded.
Candidates from a strong paid search background with broader commercial marketing and project management capability are also encouraged to apply.
Why Join Skanos?
You'll join an established Australian-owned business and close-knit team, taking ownership of a marketing function that already has strong foundations in place.
You'll work across a highly specialised portfolio of premium products, play a key role in major digital projects and, once you've developed an understanding of the business, have the opportunity to influence future marketing activity.
Candidates are encouraged to include a portfolio or examples of relevant marketing campaigns, digital projects, websites or collateral they have worked on.
If you're a hands-on B2B marketer looking to take ownership of a broad marketing function, we'd love to hear from you.

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