Role Purpose The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliver exceptional customer experiences, strong commercial outcomes and a positive, values-led team culture.
This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.
Living the SHEIKE Values At SHEIKE, how we lead matters just as much as what we achieve.
Stay Curious Seeks to understand Boutique performance and customer behaviours Asks thoughtful questions and actively learns through feedback and coaching Builds confidence in interpreting basic sales and conversion data Spark Connection Creates warm, genuine connections with customers and team members Supports a welcoming and inclusive Boutique environment Leads with empathy, positivity and clear communication Shape Tomorrow Takes ownership of personal development and leadership growth Support change initiatives and new ways of working in Boutique Contributes ideas that help improve customer experience and performance Key Responsibilities Customer Experience Service Leadership Deliver consistently high-quality customer experiences aligned to the SHEIKE brand Lead by example with genuine greetings, confident styling and fitting room engagement Support the Boutique Leader in coaching the team on service and selling behaviours Act as a point of escalation for customers in the absence of the Boutique Leader Commercial Performance Results Supports Boutique performance across key metrics including: Sales Conversion Average Transaction Value (ATV) Items Per Sale (IPS) SHEIKE Society sign-ups engagement This includes:



Understanding daily and weekly performance trends Supporting team focus on conversion and add-on selling Reinforcing commercial priorities on the Boutique floor Role modelling strong selling behaviours during peak periods Team Leadership Development Support onboarding and training of current team members Provide day-to-day coaching and feedback to stylists Assist with performance conversations and recognition moments Step into a leadership role when the Boutique Leader is off the floor Wages Rostering (Support) Support effective rostering aligned to traffic and service needs Assist with wage control through strong floor leadership and productivity Ensure time and attendance processes are followed accurately Support opening and closing procedures as required Stock Integrity Loss Prevention Support stock accuracy through strong adherence to processes Role model loss prevention behaviours and standards Assist with stock movements, deliveries and transfers Escalate stock concerns or discrepancies to the Boutique Leader Visual Operational Excellence Maintain strong visual standards aligned to VM direction Ensure fitting room, shop floor and back-of-house areas are clean and organised Support execution of campaigns, promotions and sale activity Be proactive in identifying and addressing standards opportunities What Success Looks Like A Successful Assistant Boutique Leader Is a trusted second-in-charge within the Boutique Leads confidently on the floor and during peak trade Builds strong relationships with customers and team members Supports the Boutique Leader in driving results and culture Is developing capability toward future Boutique Leadership Key Capabilities Skills Experience in a customer-facing retail environment Passion for styling, selling and customer connection Strong communication and interpersonal skills Emerging leadership capability with a growth mindset Organised, reliable and values-aligned

📌 Assistant Boutique Leader (Gold Coast)
🏢 Sheike
📍 Gold Coast