Job Description
Bianca Spender is a contemporary Australian fashion house defined by intelligent design, fluid tailoring and a commitment to conscious creation. The brand sits at the intersection of craftsmanship, modern femininity and thoughtful innovation.
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We are seeking a Social Media & Communications Manager to lead the execution and consistency of Bianca Spender's brand voice across all customer touchpoints.
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This role is responsible for translating brand storytelling into compelling digital communications, overseeing social media strategy and execution, managing PR relationships, and ensuring consistency across all written communications.
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The Role
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Reporting to the Brand Director, the Social Media & Communications Manager acts as the custodian of the brand voice, ensuring clarity, consistency and resonance across all communication channels.
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This role sits at the intersection of brand storytelling, digital communication and public relations, working closely with the Digital & Merchandising Manager to ensure alignment between brand narrative and commercial strategy.
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Key Responsibilities
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Execute Bianca Spender's social media strategy across Instagram, TikTok and emerging platforms
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Manage the social content calendar including scheduling, publishing and campaign rollouts
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Translate seasonal campaigns and brand moments into platform-native storytelling
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Identify reactive and culturally relevant content opportunities aligned with brand tone
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Monitor performance metrics including engagement, reach, audience growth and content effectiveness
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Manage day-to-day community engagement and customer interaction
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Copywriting & Brand Voice
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Own written communications across all brand touchpoints, including:
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EDM campaigns and automated lifecycle flows
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Website and e-commerce copy
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Campaign messaging
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Digital storytelling content
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Wholesale and trade communications
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Maintain a consistent and elevated brand tone across all channels
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Collaborate with the Digital & Merchandising Manager to align messaging with trade and stock strategy
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Support the development of seasonal storytelling frameworks and brand narratives
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Public Relations
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Manage PR communications and media relationships
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Draft press releases and media materials
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Coordinate Fashion Week and campaign press outreach
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Track and report on media coverage and PR performance
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Ensure PR messaging aligns with seasonal campaigns and brand positioning
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Influencer & Brand Partnerships
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Manage influencer seeding and organic partnerships
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Identify aligned creators and brand collaborators
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Coordinate influencer gifting and relationship management
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Support amplification of key brand moments through partnerships and digital storytelling
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Experience & Skills
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5+ years' experience in social media, communications or PR within fashion, lifestyle or premium brands
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Exceptional copywriting and editorial capability
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Experience managing public relations and media outreach
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Deep understanding of social media platforms and digital content behaviour
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Robust organisational and project management skills
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Ability to translate creative direction into engaging digital execution
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Strong communication and collaboration skills
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Personal Attributes
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Strong creative and brand sensitivity
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Highly organised with strong attention to detail
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Proactive and solutions-focused
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Collaborative and confident working cross-functionally
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Comfortable operating within a small, agile team environment
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#J-*****-Ljbffr

📌 Social Media & Communications Manager (New South Wales)
🏢 Bianca Spender
📍 New South Wales