Job Description
Own COREtec's brand and awareness across ANZ, with a solid emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
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Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
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Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
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Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
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Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
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Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.
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Requirements
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Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
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Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google).
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Ability to create and adapt engaging content, brief agencies, manage creative production,



and maintain brand consistency across all touchpoints.
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Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
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Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
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Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.
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Core Competencies
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Demonstrates expertise in managing brand awareness and marketing campaigns across social media platforms, with a strong focus on content creation and audience engagement. Proficient in project management and collaboration with creative agencies to ensure timely execution of marketing strategies.
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Highest-signal resume keywords
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Social Media Management
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Content Creation
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B2B Campaign Development
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Adobe Creative Suite
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Digital Advertising
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ATS Optimization Keywords
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Hard Skills
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Social Media Marketing
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Email Marketing
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Paid Digital Advertising
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Campaign Analysis
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Project Management
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Soft Skills
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Excellent Written Communication
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Excellent Verbal Communication
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Certifications & Qualifications
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Bachelor's Degree in Marketing
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Industry Keywords
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Building Products
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Flooring
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Interiors
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Homewares
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Retail
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Tools & Technologies
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Adobe Photoshop
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Adobe InDesign
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Adobe Lightroom
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Meta Ads
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Google Ads
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📌 Digital & Brand Marketing Strategist (Victoria)
🏢 Jobtailor
📍 Victoria