Job Description

Senior Performance Marketing Specialist (Google Ads)

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Connected Culture is an award-winning Australian digital marketing agency specialising in helping ambitious eCommerce, retail and lifestyle brands grow profitably through data-driven digital marketing.

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We're a boutique agency that believes in quality over quantity. Our clients value strategic thinking, transparency and measurable results, and our team is passionate about delivering work that genuinely drives business growth.

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About the Role

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We're looking for an experienced Google Ads specialist who is ready to take ownership of client accounts and become a trusted strategic partner.

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This is more than a campaign management role. You'll work directly with clients, develop growth strategies, present performance insights and collaborate with our Paid Social, Creative and CRM teams to deliver integrated digital marketing campaigns.

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If you enjoy solving business problems, analysing data and helping clients grow, we'd love to hear from you.

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Key Responsibilities

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Develop and manage Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube.

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Manage and optimise Google Merchant Center and product feeds.

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Develop performance strategies aligned to each client's commercial objectives.

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Monitor, analyse and optimise campaign performance to maximise revenue, ROAS and profitability.

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Confidently present campaign performance, insights and strategic recommendations to clients.

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Manage a portfolio of client accounts and build trusted relationships.

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Work collaboratively with our Paid Social,



Creative and CRM specialists.

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Stay up to date with Google's latest platform developments and best practices.

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About You

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3+ years' experience managing Google Ads.

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Current Google Ads Certifications.

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Strong experience with Google Merchant Center.

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Excellent knowledge of Search, Shopping and Performance Max campaigns.

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Solid understanding of how Google Ads supports the customer journey and overall marketing funnel.

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Experience managing client relationships and presenting performance reports and strategic recommendations.

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Commercial mindset with the ability to translate data into meaningful business outcomes.

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Excellent communication, organisation and time management skills.

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Experience working with eCommerce and/or lead generation clients.

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Highly Regarded

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Experience managing Meta advertising campaigns.

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Experience with Klaviyo email marketing.

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GA4 and Google Tag Manager experience.

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Shopify experience.

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Why Join Connected Culture?

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Work with an award-winning Australian agency.

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Manage exciting retail, eCommerce and lifestyle brands.

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Hybrid working environment with flexibility.

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Genuine career development and ongoing training.

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Collaborative team where your ideas are valued.

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Performance bonus opportunities.

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Exposure to integrated digital marketing across Paid Media, Creative and CRM.

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If you're passionate about performance marketing, enjoy working closely with clients and want to make a genuine impact on the growth of Australian brands, we'd love to hear from you.

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📌 Senior Performance Marketing Specialist (Google Ads) (New South Wales)
🏢 Connected Culture
📍 New South Wales