Job Description

Fresh off its Agency of the Year win, Different is looking for a creative leader who believes in the power of earned attention to create meaningful commercial impact for clients – and help build one of Australia's most exciting independent agencies.

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This is an opportunity to lead across strategy, creativity, commercial performance and people, producing industry-leading work for some of the world's most exciting consumer brands.

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You'll lead a portfolio of clients, mentor future leaders, drive strategic thinking and play a meaningful role in shaping the future of the agency.

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This is a genuine growth opportunity for someone with true leadership ambition. You'll help lead Different through its next chapter of growth, supported by a hands‐on founder, industry‐leading learning and development program, and a remuneration structure designed to reward impact.

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What you'll be doing

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- Leading a portfolio of consumer clients, providing trusted senior strategic counsel and building long‐term partnerships
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- Developing culturally relevant, award‐winning earned‐first campaigns across PR, social, creators, partnerships, events and content
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- Identifying opportunities to grow client relationships through proactive thinking and integrated communications
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- Leading teams across multiple accounts, ensuring consistently high standards of strategy, creativity and execution
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- Coaching and developing Account Directors, Account Managers and emerging talent
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- Driving campaign quality, commercial performance and client satisfaction across your portfolio
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- Contributing to agency growth through new business, thought leadership, award submissions and agency initiatives
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- Working closely with the executive team to help shape the future direction of Different
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What we're looking for

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- 10+ years' experience in consumer PR or integrated communications (agency preferred)
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- A proven track record leading major consumer brands and delivering award‐winning earned campaigns
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- Exceptional strategic thinking with a deep understanding of today's media, creator and cultural landscape
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- A communications partner clients trust as a genuine partner
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- Outstanding leadership skills with experience mentoring and developing high‐performing teams
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- Strong commercial acumen and confidence managing account profitability, forecasting and resource planning
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- Excellent presentation, storytelling and communication skills
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- Curious, ambitious and motivated by building both great work and outstanding people
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What you'll get

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- The opportunity to shape culturally relevant, award‐winning work for some of Australia's most recognised brands
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- A genuine seat at the leadership table, with influence over clients, culture and the future of the agency
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- Direct access to founders and the opportunity to help shape one of Australia's fastest‐growing independent agencies
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- Real autonomy to lead clients, develop people and drive new ideas
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- Genuine career progression as we continue to grow
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- Coaching Culture – Every team member has access to executive coaching, helping build confidence, sharpen judgment and foster leadership at every level.
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- Culture Club – Drawing on counter‐culture movements, this program immerses teams in creative spaces to provoke different thinking, strengthen collaboration and deliver culturally resonant work.
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- Different Academy – Combining hands‐on learning and live client briefs, this program embeds learning directly into day‐to‐day operations.
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Admin

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- Sydney‐based
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- Hybrid working model, typically three office days a week
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- Full working rights required
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- Starting salary range: $130,000 - $150,000 + super (flexible based on experience)
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📌 Public Relations Group Account Director (New South Wales)
🏢 We Are Different
📍 New South Wales