Finstro is a fast-growing non-bank lender, providing businesses with cash flow, flexibility and confidence every step of the way. We go beyond rigid product silos and understand speed is only a part of the answer. Since 2012, we've supported the growth aspirations of over 6,000 businesses through over $1.7b of funded transactions.
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We're looking for a Senior Marketing Manager to own and execute Finstro's customer engagement and marketing automation strategy, with a clear focus on loan book growth. This role requires someone with experience in non-bank lending, data, content and marketing technology.
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Key Responsibilities
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Customer Engagement Strategy
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- Develop and implement an omni‐channel customer engagement strategy aligned with utilisation and loan book growth targets
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- Identify opportunities across the customer lifecycle to increase activation, utilisation and retention
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Marketing Automation
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- Design, build and optimise automated customer and broker journeys across onboarding, engagement, upsell and loyalty
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- Continuously refine journeys based on performance data and behavioural insights
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- Contribute to setting up Salesforce Marketing Cloud to align with broader business requirements
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- Plan and execute targeted campaigns to drive loan book growth
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- Segment audiences and personalise messaging to maximise relevance and engagement rates
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Communications & Content
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- Own all customer marketing and operational email communications, from strategy and planning through to execution and optimisation
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- Own the creation of customer enablement content to educate customers on facility usage
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- Ensure all customer facing content is consistent, on‐brand and aligned to the customer journey
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Requirements
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- Experience in non-bank business lending
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- 6+ years experience in lifecycle marketing, CRM, automation or customer engagement roles
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- Proven experience in building experiences and running campaigns that drive revenue and behavioural change
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- Strong strategic mindset with hands‐on execution capability
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- Experience with Salesforce and Salesforce Marketing Cloud
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- Highly data‐driven with solid analytical and optimisation skills
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- Excellent written communication with the ability to translate financial concepts into clear, customer‐centric messaging
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Candidates applying in Sydney must be in and have full working rights to work in Australia.
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Seniority Level
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Mid‐Senior level
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Employment Type
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Full‐time
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Job Function
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Marketing
#J-18808-Ljbffr
📌 Senior Marketing Manager (New South Wales)
🏢 Finstro
📍 New South Wales
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