Job Description

A growing Melbourne-based organisation is looking for a commercially minded B2B Brand Marketing Specialist to turn an established strategy into compelling campaigns, content and customer experiences.

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The Chance

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This role sits at the intersection of brand, integrated campaigns, content, commercial storytelling and impact
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You will have genuine ownership of campaign delivery and brand storytelling, while being supported by an established strategy, senior marketing guidance and internal creative resources.

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What you'll be doing

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Working closely with the leadership team you will:

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- Turn an established marketing strategy into an actionable campaign plan
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- Develop integrated B2B campaigns from concept through to delivery
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- Create clear and persuasive narratives around complex commercial topics
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- Produce thought leadership, customer stories, digital content and sales collateral
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- Coordinate campaign execution across design, CRM, social and digital channels
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- Support partner, vendor and stakeholder campaigns
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- Help plan and deliver events, conferences and industry engagement
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- Maintain a consistent, commercially credible brand voice
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- Measure success through engagement,



enquiry and business impact—not likes alone
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- Attend events and conferences to represent the organisation
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About you

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You are likely to be a hands-on B2B marketer who can move comfortably between strategic thinking and practical execution.
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- Demonstrated experience delivering B2B marketing or integrated campaigns
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- Full Australian Working rights
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- Strong brand storytelling, writing and messaging capability
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- The ability to simplify complex information without losing its commercial substance
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- Experience translating an existing strategy into practical execution
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- Confidence communicating with senior stakeholders and commercial audiences
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- A clear understanding of how marketing supports awareness, pipeline and revenue
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- Genuine interest in sustainability, social impact, responsible business or purpose-led organisations
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- Strong campaign, project and stakeholder management skills
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- The ability to brief and coordinate creative, CRM, digital and social resources
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- Comfort representing a business at events and industry forum
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What's on offer

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- $95,000–$110,000 + Super
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- Hybrid working
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- Genuine scope to shape a growing B2B brand
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- A pathway into broader leadership as the business scales
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📌 Brand Marketing Specialist (Victoria)
🏢 TalentWeb Consulting
📍 Victoria