Job Description

Culture Kings sits at the intersection of music, sport and fashion. What started on the Gold Coast is now a global streetwear powerhouse — premium retail spaces with live DJs performing in-store daily, a world-class online experience, and a curation of 100+ of the biggest brands on the planet alongside our own exclusive labels. Frequented by elite athletes, artists and tastemakers, we're at the forefront of street fashion — not just following trends, but setting them.

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Led by our core values and a culture built around purpose, collaboration, innovation and high performance, we come together every day to make magic happen.

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The Opportunity

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There has never been a more exciting time to join Culture Kings. We're looking for a Marketing Manager to join our Brand Marketing team at Brisbane HQ, reporting to the Brand Marketing Director. This is the connective role our entire marketing engine runs through — you'll own the master Marketing Calendar and build a best-in-class Go-To-Market process that brings every campaign, product launch and collab to life across digital, retail, PR and events.

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If you live and breathe streetwear, thrive at pace, and know how to turn big brand moments into commercial results — this is the one you've been waiting for.

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The Role

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- Own and maintain the master Marketing Calendar across all channels — digital, retail, wholesale, PR and events — balancing brand-building moments with key trading periods
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- Build, implement and refine a structured GTM framework for campaigns and product launches: objectives and KPIs, messaging and storytelling, channel strategy and rollout
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- Lead end-to-end execution of integrated campaigns across digital, social, email, retail, PR and events
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- Act as the central coordinator connecting Brand, Creative, Digital, Paid Media, PR, Retail and Wholesale — running WIPs, GTM kick-offs and campaign alignment meetings
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- Own brand positioning, voice and identity,



keeping the brand consistent and culturally relevant across every touchpoint
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- Own content strategy across social, email, website and in-store, and drive a high-performing email marketing program
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- Grow our community through events, activations, collabs and partnerships, and lead PR and media engagement
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- Use data and insights to inform decisions — define KPIs, track performance weekly, report on ROI and optimise
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- Manage marketing budgets and resource allocation with strong ROI focus
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- Support and mentor junior team members and set the pace for a high-performing team
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About You

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- 5+ years' marketing experience within fashion, streetwear, lifestyle or premium retail
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- Proven ownership of a multi-channel marketing calendar and campaign delivery from brief to launch
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- Experience building or running structured GTM processes in a fast-moving retail environment
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- A natural orchestrator — you align creative, digital, retail and PR teams and keep everyone moving
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- Commercially sharp with robust analytical skills; you balance brand and trading priorities with confidence
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- Hands-on email/CRM and content strategy experience
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- Deeply connected to streetwear, music and youth culture — you get the world we play in
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What Culture Kings Offers

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- Competitive remuneration and access to team benefits, including epic staff discounts
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- A front-row seat to the biggest moments in streetwear — collabs, activations, events and launches
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- Ongoing development and real career progression in a global, growing business
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- A high-energy, collaborative HQ culture that values performance, creativity and leadership
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- The chance to build the GTM engine your way and make a meaningful impact on a globally recognised brand
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Culture Kings is an Equal Opportunity Employer committed to a diverse and inclusive workplace — we believe different makes us better. We encourage applications from people of all backgrounds.

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📌 Marketing Manager (Queensland)
🏢 Culture Kings
📍 Queensland