Job Description

Our client is a leading digital business seeking a Braze Specialist - Marketing Manager to create automated lifecycle journeys, deliver targeted communications and drive customer growth.

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This is a hands‐on CRM role ideal for someone who enjoys marketing automation, copywriting, segmentation, and data‐driven optimisation. You'll manage Braze journeys, write email/social copy, build campaigns, run A/B tests and analyse performance ensuring leads stay engaged and move through the funnel.

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This is a full‐time role based in Melbourne with hybrid flexibility.

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The Opportunity

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You'll be responsible for:

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- Building automated lifecycle journeys in Braze
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- Writing email/SMS/push copy for nurture, onboarding and re‐engagement
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- Segmenting audiences based on behaviour, suburb, lead stage and intent
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- Running A/B tests across subject lines, CTAs, incentives and content blocks
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- Managing broadcast campaigns including newsletters and promotional pushes
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- Analysing performance across open, click, conversion and SQL progression
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- Collaborating with marketing, product and Webflow developers on full‐funnel optimisation
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- Ensuring Braze data flows correctly via API integrations and tracking
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About You

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We're looking for a CRM marketer with strong copywriting skills and experience using Braze or similar CEP's

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You'll likely bring:

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- 5-7 years' experience in CRM, lifecycle or email marketing
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- Experience using Braze, Iterable, Klaviyo, Customer.io or similar
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- Strong written communication skills for email, SMS and social copy
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- Understanding of customer journeys, segmentation and retention strategy
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- Ability to interpret data and optimise campaigns based on performance
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- Comfort working independently while collaborating with internal teams
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Why Join?

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- Own the end‐to‐end lifecycle strategy for a high‐volume digital platform
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- Direct impact on customer engagement, conversion and growth
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- Work with modern CEP tools (Braze) and a collaborative marketing team
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- Outstanding role for someone wanting to deepen CRM and lifecycle expertise
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If you're a CRM marketer who enjoys building automated journeys and writing compelling copy, we'd love to hear from you.

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📌 Lifecycle Marketing Manager (Braze) (Victoria)
🏢 Salt
📍 Victoria