Job Description

Surf Hardware International Pty Ltd – Burleigh Heads QLD

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FCS and Softech are looking for a Digital Experience & Brand Coordinator to bring our brands to life across social, digital, retail and experiential touchpoints.

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This role sits at the intersection of content creation, athlete management, retail marketing and partnerships. You'll be the one making sure our brands show up consistently and powerfully — whether that's a Reel from a team rider's latest session, a pop-up activation at a surf event, or a POS refresh at a local retailer.

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We're after someone hands‐on: a content creator and coordinator who's comfortable juggling talent, retail partners and media contacts, while keeping multiple shoots, events and campaigns moving at once.

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What you will be doing:

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Social Media Management

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- Own the day-to-day content calendar, scheduling and posting across all FCS and Softech channels
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- Monitor engagement and community management, and report on channel performance
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- Keep brand tone, visual identity and messaging consistent everywhere we show up
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EDM

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- Support EDM production and write copy for campaigns and always-on comms
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Event Activation

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- Plan and run brand activations at industry, retail and community events
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- Coordinate logistics, on-site assets, signage and staffing
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- Capture on-ground content for social and marketing use
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Wholesale & Retail Interface

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- Be the marketing point of contact for wholesale and retail store partners
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- Coordinate POS materials, in-store marketing and merchandising
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- Keep retail partners stocked with up-to-date assets and campaign materials
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Video & Static Content Production

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- Coordinate and support shoots with talent for product launches, campaigns and always-on content
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- Coordinate regional talent and athletes to generate authentic, on-brand content
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- Manage pre-production (briefs, logistics, bookings) through to final asset delivery
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- Build and maintain a well-organized library of brand assets
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Media & Communications

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- Liaise with digital and print media partners on placements and coverage
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- Support media plans and press opportunities, coordinating assets as needed
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- Track media placements and coverage performance
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Experience

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- 2-4 years in a brand, marketing, social media or content coordination role
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- Experience working with talent, athletes, agencies or influencers is a plus
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- Background in action sports, surf or lifestyle brands highly regarded
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What we are looking for

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Skills & Attributes

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- Robust content creation skills - shooting and/or editing video and photography
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- Excellent organizational and project coordination skills; comfortable juggling multiple campaigns and events at once
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- Confident communicator, at ease with talent, retail partners and media contacts
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- Working knowledge of social platforms, scheduling tools and basic analytics/reporting
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- Basic understanding of retail marketing and POS execution
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- Willing and able to travel for shoots, events and store visits
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If you live and breathe surf culture, and want to help shape how FCS and Softech show up in the world — we'd love to hear from you.

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📌 Digital & Brand Experience Co-ordinator (City of Gold Coast)
🏢 Surf Hardware International
📍 City of Gold Coast