Job Description

Sales and Business Development Transformation Partner

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We are Goodwin, a multi-award-winning, industry-leading seniors' services and accommodation provider in the ACT and NSW. For over 70 years, our community-owned, not-for-profit organisation has provided the Canberra and regional community with vibrant and luxurious retirement living villages, reliable and innovative home care, and the very best in residential aged care facilities.

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Enjoy more than just a great career

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At Goodwin, you'll be part of a respected, values-driven organisation with generous employee benefits. Increase your take-home pay with up to $15,900 tax-free salary packaging plus an additional $2,650 for meal entertainment. You can also access novated leasing, relocation assistance, discounted health insurance, gym memberships, airline lounge memberships, free flu vaccinations, professional development opportunities and more.

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Drive Growth. Lead Transformation. Shape the Future.

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At Goodwin, we are delivering an exciting transformation agenda aligned to our Strategic Roadmap 2026-2031. We are seeking a commercially focused Sales & Business Development Transformation Partner to lead growth-focused initiatives, strengthen customer acquisition capability, and drive sustainable revenue outcomes.

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This is an excellent opportunity to influence enterprise-wide transformation and contribute to Goodwin's future growth and success.

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About the Role

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As a key member of the Transformation Delivery Team, you will provide specialist sales and commercial expertise across strategic initiatives, ensuring solutions are customer-focused, market-ready, scalable, and aligned with Goodwin's long-term growth objectives.

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You will work closely with executive leaders, operational teams, marketing,



and commercial stakeholders to translate strategic priorities into actionable programs that improve go-to-market capability, customer growth, and commercial performance.

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Key Responsibilities

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Drive Sales & Business Growth

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- Contribute sales and business development expertise to growth-focused initiatives.
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- Support the development of go-to-market strategies, sales models, and customer acquisition approaches.
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- Embed pipeline management, lead generation, and conversion disciplines into new ways of working.
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- Ensure initiatives are designed to deliver sustainable revenue growth and market expansion.
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Enhance Customer & Commercial Performance

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- Partner with commercial, marketing, and operational teams to align growth initiatives with service delivery capability.
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- Support the design of customer journeys, sales processes, and account management frameworks.
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- Identify and mitigate risks relating to demand generation, capacity, and delivery readiness.
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- Ensure customer experience and brand integrity remain central throughout delivery.
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Build Capability & Measure Success

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- Support sales capability uplift through improved tools, frameworks, and performance measures.
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- Drive adoption of new processes and behaviours across the organisation.
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- Define and track key growth metrics including revenue, pipeline health, customer acquisition, and conversion performance.
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- Support transition of initiatives into business-as-usual ownership and continuous improvement.
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Lead Strategic Transformation

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- Deliver end-to-end transformation initiatives aligned to Goodwin's Strategic Roadmap.
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- Develop implementation plans, milestones, and delivery roadmaps.
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- Manage risks, dependencies, and stakeholder engagement across complex programs.
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- Provide insights and reporting to governance forums and executive leadership.
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About You

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You are a commercially driven transformation professional who combines strategic thinking with practical delivery expertise. You are comfortable working with senior stakeholders, challenging assumptions, and turning growth strategies into measurable outcomes.

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Essential Experience & Skills

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- Tertiary qualification in Business, Marketing, or a related discipline.
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- Proven experience delivering complex transformation, change, or business improvement initiatives.
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- Solid background in sales, business development, commercial growth, or go-to-market execution.
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- Demonstrated ability to translate strategic objectives into executable programs and measurable outcomes.
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- Experience managing stakeholders at executive and senior leadership levels.
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- Strong communication, reporting, risk management, and problem-solving skills.
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Highly Regarded

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- Formal training in sales leadership, commercial strategy, change management, or program delivery.
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- Experience with CRM enablement, sales model redesign, customer growth initiatives, or commercial transformation.
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- Experience working within a Transformation Office, PMO, or Business Improvement environment.
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Goodwin encourages applications from Aboriginal and Torres Strait Islander peoples. Weare committed to fostering a diverse and inclusive workplace and strongly encourage candidates from all cultural backgrounds to apply.

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📌 Sales and Business Development Transformation Partner (Canberra)
🏢 Goodwin Aged Care
📍 Canberra