Job Description

Love creating content, telling stories and bringing campaigns to life?

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Join Central Steel Build and help tell the stories behind some of Australia's most unique agricultural, equine, commercial and industrial building projects.

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This is a hands-on marketing role where you'll work across both B2C and B2B audiences, developing content, delivering digital marketing campaigns, supporting lead nurturing and customer communications, and helping drive business growth.

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No two weeks are the same. One day you might be creating collateral for a high-end equine facility, the next you're building a lead generation campaign for commercial customers, coordinating email marketing activity, or helping optimise lead nurturing workflows through HubSpot.

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Based at our modern Kyneton headquarters, this role offers the variety and challenge of a corporate marketing position without the daily city commute.

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Why You'll Love This Role

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Work across both B2B and B2C marketing

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Develop and deliver campaigns and customer communications that support lead generation and business growth

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Collaborate with our in-house photographer/graphic designer to develop engaging content that showcases our projects, customers and expertise

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Build experience across digital marketing, communications, CRM, lead generation and campaign management

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Enjoy variety, autonomy and the chance to make a visible impact

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Work in a modern office environment with a collaborative and supportive team

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Build your marketing career in a growing business with opportunities to expand your skills and responsibilities

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About Central Steel Build

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Established in 1975, Central Steel Build has grown from a small family business into one of Australia's leading steel building specialists.

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Today, we deliver agricultural, equine, commercial, industrial and renewable building projects across Australia. Combining decades of experience with modern design technology and engineering expertise, we're known for creating high-quality spaces built to stand the test of time.

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While we've grown significantly over the years, we've remained true to the values that shape our business: creating client value, working together, continuous improvement, respect and open communication.

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What You'll Be Doing

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Develop and deliver engaging content across digital and traditional channels

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Plan and coordinate marketing campaigns from concept through to execution

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Generate and nurture leads through digital marketing, email marketing and customer engagement initiatives

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Manage and optimise website content and social media channels

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Support CRM communications, lead nurturing workflows, marketing automation and reporting through HubSpot

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Develop marketing collateral, presentations and promotional materials

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Support events, customer communications and brand initiatives

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Work collaboratively with our sales, operations and marketing teams to identify, develop and share the stories behind genuinely interesting and visually impressive projects

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Monitor campaign performance and contribute to marketing analytics and reporting

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What You'll Bring

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Experience in a Marketing Coordinator or similar role

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Strong written and verbal communication skills

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Experience creating and delivering content across digital channels

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Experience with digital marketing, social media marketing and campaign coordination

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Strong organisational skills and the ability to manage multiple priorities

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An analytical mindset and willingness to learn

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A collaborative, proactive and positive approach

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Experience with HubSpot or similar CRM platforms will be highly regarded

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Our Values Shape Us

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Creating Client Value - We put customers first through innovation, responsiveness and attention to detail.

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Working Together - We succeed through trust, collaboration and shared goals.

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Continuous Improvement - We embrace change and strive to do things better every day.

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Being Respectful - We foster a positive, humble and supportive environment.

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Openly Communicating - We value honest, constructive and responsive communication

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📌 Marketing Coordinator (Digital & Content) (Kyneton)
🏢 Central Steel Build
📍 Kyneton