Job Description

Do you have a passion for the VMS category and want to make a tangible impact with a fast-growing Australian brand?

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This is your opportunity to own a category/brand strategy across one of Australia's most exciting wellness portfolios.

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About us:

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Touch Biotechnology is a rapid-growing Australian health & innovative at-home tests company, ranging across major pharmacy and grocery retailers. We help people manage their health better at home, through our innovative at-home tests, advanced VMS, and hygiene solutions.

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About the role:

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Own the Qore8 VMS portfolio end-to-end; build the brand/category strategy and plan, lead NPD from insight to shelf, and deliver profitable growth through brand strategy, best-in-class retail execution and data-driven commercial plans.

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What you'll do:

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Brand/Category Strategy and P/L:

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- Develop and implement category strategy & P/L, market share, profit and annual VMS roadmap.
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- Set pricing and channel strategy for the category in collaboration with the Sales team.
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Brand & Positioning:

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- Position the category, set the best-in-class packaging, and messaging.
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NPD & Go-to-Market:

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- Develop and execute annual commercial plans and Go-to-Market strategies per channel, as well as shopper plans for pharmacy & grocery.
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Advertising & Promotion:

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- Develop and implement advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers. Manage Category advertising and promotion (A&P;)



budget and optimise investment opportunities.
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Performance & Insights:

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- Research and analyse market trends, consumer behaviour & shopper trends, and competitor activities and translate them into actions.
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- Track brand/category performance & score cards, KPIs, probability, and ROI throughout the planning period.
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Enablement:

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- Contribute to category reviews, new line / ranging proposals, and client presentations, and lead key activation/promotional initiatives in collaborationwith the project team.
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- Toolkits & POS for Field & Trade Marketing; training for internal teams and key external partners.
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Compliance:

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- Ensure all brand activities meet relevant legal, ethical and advertising standards.
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This role would suit the following attributes:

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- Strong commercial acumen with experience in managing a category/brand P&L; in the retail (pharmacy, supermarket, or grocery) sector.
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- Experience in managing brand advertising and promotional spend (A&P;).
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- Experience in marketing products sold across the pharmacy and/or grocery channels.
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- Ability to present information and communicate effectively with internal and external stakeholders.
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- Experience in project management and leading NPD projects, including commercialisation into the market.
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- Strong communication and interpersonal skills; the ability to build rapport.
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- Highly driven and motivated to succeed with a growth mindset.
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- Exceptional attention to detail and highly organised with time management skills.
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- Strong proficiency in computer literacy and the ability to work with CRMs
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- Good knowledge of Scan Data platforms, such as IQVIA, Circana, and Nielsen, as well as similar platforms.
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- Ability to distil data into actionable insights and recommendations for decisions.
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- Alignment with our values: Safety, Quality, Sustainability, Transparency, Respect and honesty.
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- It will be advantageous if you have a Bachelor's Degree in Business, Marketing, Pharmacy or a related field.
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This is an office-based role, offering the chance to work closely with colleagues in a collaborative environment; given the demands of the role, work from home is not available.

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Growing business, and visible impact.

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Collaborative, supportive, and forward-thinking culture.

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Modern office (on-site parking), close to public transport & cafes.

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Competitive salary package and exciting product portfolio.

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We thank all applicants for your interest in our organisation and this role; however, please note that only short-listed candidates will be contacted for an interview.

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📌 Brand/Category Manager- VMS (Ryde)
🏢 Touch Biotechnology
📍 Ryde