Job Description

In 2012, COREtec sparked a revolution in the world of hard flooring. What makes us different? A 100% waterproof core and a durable cork underlay. A new category of high-quality multilayer flooring was born: COREtec. We're the original — and you can feel it. Today, COREtec is part of Shaw Industries, a global Berkshire Hathaway flooring group, and this is your opportunity to help grow an established international brand as it expands across the Australian and New Zealand markets.

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We're looking for a Digital & Brand Marketing Strategist to own brand, content, and campaign marketing for COREtec Floors across Australia and Recent Zealand. This is a hands‐on, digital‐first role for a builder‐of‐brands who can both set the strategy and execute it — running the social channels, creating the content, and getting targeted campaigns live that drive real sell‐through. You'll work hand‐in‐hand with the sales team, our Melbourne-based creative agency, and the global USFloors brand team, with the autonomy to run the ANZ marketing function as your own. Based in Melbourne (preferred) or Sydney, this is a largely in‐office role (around four to five days a week) at the heart of our ANZ business.

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Responsibilities

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- Brand Building & Awareness: Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
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- Social & Paid Digital: Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost‐effective, tightly targeted ads rather than broad spend.
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- Audience Targeting & Data: Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
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- Content Creation: Produce and adapt on‐brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
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- Campaign & Retail Display Rollout: Plan and project‐manage in‐market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales‐training windows so everything lands on time. You'll partner with the sales team, including a Sydney‐based colleague, on execution.
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- Agency, Reporting & Stakeholders: Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership — operating independently with a regular check‐in cadence with the ANZ lead.
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Requirements

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- Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
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- Digital Skills: Proven hands‐on experience across social media, email marketing,



and paid digital advertising (Meta, Google).
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- Content & Creative: Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
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- Communication: Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
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- Tools: Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
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- Education: Bachelor's degree in Marketing or a related field, or equivalent hands‐on experience.
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- Location: Based in Melbourne or Sydney, with the right to work in Australia.
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Highly Preferred Experiences

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- A track record running cost‐effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
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- Data‐savvy — sourcing, segmenting, and using audience data to build and optimise targeted campaigns.
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- Project‐management strength — coordinating multi‐market campaign and retail‐display rollouts, including international supply timing and installation scheduling.
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- A self‐starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
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- Video and photography content creation for social (e.g., Premiere Pro).
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- Experience in flooring or building materials, or adapting global brand guidelines to local markets.
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- A genuinely digital‐first background — adjacent fields welcome (data/analytics, agency, or tech) with a strong portfolio to show for it.
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📌 Digital & Brand Marketing Strategist - COREtec Floors (Victoria)
🏢 Coretec Floors
📍 Victoria