Job Description

It all started with movement. Launched in 2014 by two passionate co-founders with a shared love of movement, Nimble is a digitally led, direct to consumer women's functional lifestyle apparel brand.

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We're passionate about movement and creating functional lifestyle pieces designed for life in all settings - whether you're running, running errands or running late!

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We are a fast moving, rapidly growing brand with ambitious growth plans. You'll be joining a team with a strong team-oriented spirit and a test & learn mindset where you'll be encouraged to bring ideas, own results and be proactive.

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About the Role

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The Community & Brand Activation Specialist will build & grow Nimble's community ecosystem, creating experiences and partnerships that deepen customer connection and strengthen brand affinity.

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By leading community events, retail activations, ambassador programs and strategic partnerships, this role will drive engagement, advocacy and long-term loyalty while positioning Nimble at the centre of Australia's active and wellness communities.

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Key Responsibilities

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Community Strategy & Growth

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- Lead the development and execution of Nimble's national community strategy.
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- Build and manage a 12 month community and activation calendar aligned to key business priorities, product launches, campaigns and retail initiatives
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- Identify opportunities to increase brand awareness, customer engagement, retention, and advocacy through community-led initiatives.
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- Develop scalable community programs that can be activated nationally.
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- Act as the voice of the customer, bringing community insights, feedback,



and emerging trends into the business.
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Community Events & Experiences

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- Create premium, highly engaging experiences that strengthen emotional connection with the Nimble brand.
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- Manage end-to-end event delivery including planning, logistics, budgets, suppliers, venues, guest communications, and execution.
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- Grow attendance, participation, and retention through consistent programming and community engagement.
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- Work closely with Social and Influencer Specialists to capture and amplify community activity
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Retail Community Activation

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- Partner with retail teams to create community initiatives that drive store engagement and local brand awareness.
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- Execute in-store activations, seasonal campaigns, and community events across the retail network.
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- Support new store openings and key trading periods through community-led experiences.
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- Equip retail teams with community activation tools, frameworks, and best practices that strengthen local customer connections.
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- Identify, build, and nurture relationships with local fitness studios, wellness businesses, and aligned brands.
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- Source, manage, and grow Nimble's ambassador and KOL network.
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- Develop local strategic partnerships that expand Nimble's reach and create meaningful value for customers.
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Measurement & Reporting

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- Establish KPIs across eventing, brand activation, local partnerships and ambassador programs
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- Measure attendance, engagement, customer acquisition, retention impact, partnership effectiveness, content performance, and brand sentiment.
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- Deliver regular reporting and actionable insights to optimise future activity.
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- Maintain event budgets, timelines, and project plans to ensure efficient execution.
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What You'll Bring

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- 4+ years' experience in community marketing, experiential marketing, events, partnerships, retail activations, or brand experience.
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- Proven experience building and executing community programs that drive both brand and commercial outcomes.
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- Experience managing events and activations from concept through execution.
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- Strong network across Australia's fitness, wellness, health, and lifestyle industries.
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- Experience working with ambassadors, KOLs, influencers, or partnership communities.
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- Exceptional relationship-building and stakeholder management skills.
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- Excellent organisational and project management capabilities.
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- Strong communication and hosting skills, with confidence leading community experiences in person.
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- Passion for health, wellness, movement, and purpose-led brands.
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Bonus Experience

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- Experience leading run clubs, fitness communities, or movement-based programs.
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- Experience supporting retail activations or store opening campaigns.
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- Content creation, social media, or PR collaboration experience.
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📌 Community & Event Specialist (New South Wales)
🏢 Nimble Activewear
📍 New South Wales