Job Description

Muney Group is an Australian financial services group with big ambitions for its next stage of growth.

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The Group is home to two complementary businesses.

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Credit Repair Australia is Australia's market leader in credit restoration. Over the past 24 years, we have helped more than one million Australians understand and improve their credit position.

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Muney is our financial coaching business, helping Australians take control of their money, reduce debt and make meaningful progress towards their financial goals.

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Together, we are a team of more than 100 people who genuinely care about helping our customers move forward.

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We have strong foundations, proven services, significant customer demand and a business model that works. Now, we want to take what we have built and grow it to another level.

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Why this opportunity stands out

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This is a hands-on executive role with real influence.

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You will report directly to the CEO, operate as part of the Executive Leadership Team and help shape:

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- The Group's marketing and growth strategy
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- Future products, offers and customer journeys
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- The channels and customer segments we pursue
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- The agencies, specialists and capabilities we invest in
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- The continued growth of our digital and software-enabled service model
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You will not simply inherit a finished plan and administer it. You will help decide where the opportunities are and how we pursue them.

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The role

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We are looking for a commercially minded marketing and growth leader who understands how to turn stronger ideas, better offers and effective campaigns into measurable sales growth.

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This is a senior role, but it remains hands-on.

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You will stay close to the offers, creative, campaigns, funnels, conversion data and customer journey. You may present strategy to the Executive Leadership Team one day and review a VSL, strengthen an offer or analyse funnel performance the next.

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Hands-on does not mean doing every task yourself. It means understanding the work deeply enough to identify opportunities, diagnose problems, make sound decisions and step into execution when required.

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What you will own

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Your focus will be the full customer journey, including:

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- Qualified lead and appointment growth
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- Lead quality and lead-to-sale conversion
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- Social and digital acquisition
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- Agency leadership and accountability,



ensuring external partners deliver against agreed commercial outcomes
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- Referral-parter channel performance, including lead quality, conversion and return
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- Retargeting, MOFU and BOFU campaigns
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- Offer development and testing
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- Funnels, VSLs and webinars
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- Conversion-rate optimisation
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- Email, SMS and database marketing
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- Content distribution and podcast utilisation
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- Customer segmentation, retention and ascension
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- New products, channels and digital experiences
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You will use marketing, sales, customer and user data to identify where the next growth opportunities exist.

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You should understand concepts such as self-liquidating funnels, tripwire and low-ticket offers, one-time offers, upsells and low-ticket-to-high-ticket ascension.

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Your immediate priorities

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Your initial focus will be to:

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- Increase qualified lead and appointment volume
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- Improve downstream sales conversion
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- Strengthen social acquisition, retargeting and nurture
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- Build a faster, more disciplined approach to creative, audience and offer testing
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- Improve commercial reporting across marketing and sales
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- Identify opportunities within our existing customer and prospect data
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- Develop and begin implementing a practical Group growth plan
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Success will be measured by how effectively marketing contributes to sales, customer value and sustainable growth, not simply by cheaper leads.

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The person we are looking for

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You are likely to be a strong fit if you:

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- Have senior B2C direct-response or growth marketing experience
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- Have managed significant marketing or customer-acquisition investment
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- Understand offers, funnels, online sales and conversion
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- Have grown acquisition through social and digital channels
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- Have proven experience across Meta, TikTok and broader digital acquisition
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- Bring strong direct-response copywriting skills across advertising, offers, scripts and conversion assets
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- Can confidently direct,



challenge and hold external agencies accountable
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- Can connect marketing performance to actual sales
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- Have robust creative judgement across UGC, advertising, hooks and offers
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- Can use data to identify commercial opportunities
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- Understand CRM, email, SMS and database marketing
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- Are confident operating at Executive Leadership Team and Board level
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- Can set strategy while remaining willing to work through the detail
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Experience with high-ticket services, financial services, referral-partner channels, app marketing, software-enabled services or recurring-revenue models would be highly regarded.

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You will care about brand, visual quality and customer experience without allowing perfectionism to slow testing and progress.

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You will be comfortable working with a lean internal team, contributing personally and using external specialists where they create value.

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A genuinely flexible executive role

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This is a 90% work-from-home position.

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We come together at our Liverpool, NSW office approximately two days each month for leadership meetings, planning and collaboration.

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Sydney-based candidates are preferred.

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The role includes an attractive executive remuneration package, plus participation in the company's Executive Leadership Team performance bonus.

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Apply now

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This section has been removed during refinement to protect job authenticity and remove application instructions.

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This is an opportunity to join a successful market leader, work directly with the CEO and have genuine influence over the next stage of a growing Australian group.

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In your application, please tell us:

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- The largest annual marketing or customer-acquisition budget you have led
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- How hands-on you remained in your most recent senior role
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- One example where you improved acquisition and downstream sales conversion
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- One offer, funnel or growth initiative you personally helped develop
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The successful candidate will be required to complete relevant pre-employment checks, including a national police check and credit check.

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📌 Head of Marketing and Growth (Liverpool)
🏢 Credit Repair Australia
📍 Liverpool