Job Description

At peopleworth, we support work where people and performance thrive. As part of our Employer Group, we work with a variety of forward-thinking partners and are excited to share this chance that sits within our growing group.

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Role Overview

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We are seeking a Growth Lead to own and strengthen the full-funnel growth engine across a portfolio of digital education products. This is a remote, hands-on individual contributor role with significant strategic influence, focused on building measurement infrastructure, identifying high-impact growth opportunities, and running structured experiments that improve enrolments and revenue. The role reports into senior commercial leadership and works closely with product marketing, sales, and broader marketing stakeholders.

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Key Responsibilities

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- Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment.
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- Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels.
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- Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders.
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- Establish and maintain a reliable single source of truth for growth performance across the portfolio.
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- Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows.
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- Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance.
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- Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes.
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- Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking.
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- Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data.
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- Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.
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Requirements

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- Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline, with a strong record of improving funnel performance and commercial outcomes.
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- Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning.
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- Hands-on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting.
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- Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology.
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- Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action.
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- Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools.
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- Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows.
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- Confident use of AI tools to support research, analysis, content iteration, and workflow automation in a practical, results-focused way.
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- Experience operating effectively in startup or scale-up environments with a high degree of autonomy and pace.
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- Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams.
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- Experience in education, edtech, or learner-focused products would be advantageous.
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- Exposure to SQL or BI tools such as Looker, Metabase, or similar would be beneficial.
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- Collaborative, people-centred performance culture.
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- Opportunities to grow in a fast-paced environment.
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- High ownership and visibility in a role with meaningful commercial impact.
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- Close collaboration with senior decision-makers and cross-functional teams.
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Our Recruitment Process

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The peopleworth Employer Group follows a fair, transparent, and multi-stage recruitment process designed to ensure mutual fit.

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- Application Submission: Complete the online form and answer brief application questions.
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- Initial Screening: Your application is reviewed for role alignment; successful candidates move to the longlist.
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- Video Interview Stage: You'll be invited to record short responses to 3–4 role-specific questions.
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- Live Interviews: Shortlisted candidates join first-round interviews (and, where applicable, second or third rounds depending on the role).
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- Final Shortlist & Verification: Reference and background checks are completed.
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- Offer & Contracting: Successful candidates receive formal offers and contract documents.
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- Pre-boarding & Onboarding: Once accepted, you'll complete a pre-boarding process before officially joining your employing organisation within the Employer Group.
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Throughout every stage, we value clear communication, respectful engagement, and timely feedback.

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📌 Growth Lead (Australia) (Townsville)
🏢 peopleworth
📍 Townsville