Job Description

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- Dynamic national organisationwith high profile FMCG food brands
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- Attractive remuneration includingbonus opportunity, collaborative culture, flexible working
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- Senior leadership role with realcommercial impact
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Manassen Foods is home to some ofAustralia's most loved and trusted food brands — including Sunbeam, Trident,Marion's Kitchen and Yorkshire Tea.
n Our purpose is straightforward: bringingthe world's favourite food to your table — and how we show up creatively anddigitally matters more than ever.
n We're now looking for a bold, modern Head of Creative & Digital to lead ourend‐to‐end creative output and build a best‐in‐class digital capability thatdrives brand impact, commercial performance and measurable growth across ourportfolio.

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Why Join us?

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- Creative impact at scale: Lead creative and digital strategy for a multi‐brand FMCG portfolio withgenuine investment and executive support.
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- Shape the future: Buildthe operating rhythm, standards and digital capability that will define howManassen grows over the next chapter.
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- Commercially meaningful work: Your work won't sit in a deck — it will drive conversion, penetration, basketand retailer outcomes.
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- Collaborative culture: Work closely with Marketing, Category, Sales and IT in a rapid‐moving, high‐trustleadership environment.
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- Flexibility & benefits: Flexible working arrangements, employee discounts and a broad benefits program.
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What you'll be doing:

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Reporting to the Marketing & Category Director, you'll be responsible forelevating Manassen's creative craft while turning digital into a scalablegrowth engine for the business.

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You'll lead our in‐houseCreative team, own the digital ecosystem,



and ensure every touchpoint — from packaging and campaigns to websites, social, CRM and thedigital shelf — is consistent, effective andcommercially accountable.

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This role is equal parts brandguardian, growth driver and capability builder.

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- Creative leadership &brand; guardianship - Inspire and lead the in‐house Creative team acrosspackaging, campaigns, content and communications while setting, protecting andelevating brand standards across a diverse portfolio.
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- Digital strategy &performance; - Own and execute Manassen's digital strategy across paid,owned and earned channels, driving measurable performance, ROI and strongagency partnerships.
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- Retailer e‐commerce &digital; shelf excellence - Lead digital shelf standards across key retailpartners to improve discoverability, conversion and compliance through best‐practicecontent and execution.
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- Websites, CRM & data‐drivengrowth - Drive website optimisation across UX, SEO, content and conversion,and lead CRM and marketing automation to deliver measurable growth outcomes.
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- Operating rhythm &capability; building - Build productive workflows and delivery systems whiledeveloping creative and digital capability to support future growth.
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What you bring:

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- Proved experience across creativeleadership, digital, brand and content (FMCG highly regarded)
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- Proven leadership of in‐housecreative teams and agency ecosystems
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- Strong digital fluency acrosspaid media, social, websites, analytics and performance reporting
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- Experience leading CRM ormarketing automation strategy and outcomes
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- Confidence influencing seniorstakeholders through clear storytelling and data‐backed recommendation
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📌 Head of Digital & Creative (New South Wales)
🏢 Manassen Foods
📍 New South Wales