Job Description

Creative Content & AI Marketing Specialist

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This is a part time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.

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This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.

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About the Role

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This is a part-time role, working 3 days per week, and a hands-on position for someone who can turn ideas into scroll-stopping content - visual and written - that grows our audience, strengthens our brand and drives online sales. You'll need a sharp eye for design, a genuine understanding of women's fashion, and the confidence to use AI tools to produce high-quality marketing assets efficiently.

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What You'll Be Doing

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Creative Content

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- Producing engaging visual and written content for social media
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- Creating Instagram posts, Reels, Stories and TikTok content
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- Developing concepts for seasonal launches and campaigns
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- Designing graphics, video edits and lifestyle imagery aligned with our brand aesthetic
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- Keeping our visual identity consistent across all digital platforms
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Email Marketing (EDMs)

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- Designing and building weekly EDM campaigns
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- Writing engaging copy and subject lines
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- Building promotional and automated email flows
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- Reviewing campaign performance and refining future sends
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AI-Assisted Content Creation

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- Using AI tools to generate marketing imagery, graphics and campaign concepts
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- Producing AI-assisted lifestyle imagery and creative assets
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- Drafting AI-generated copy that stays true to our brand voice
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- Keeping across emerging AI tools and suggesting ways they can boost our creativity and efficiency
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Social Media Management

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- Planning and managing the content calendar
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- Scheduling and publishing across multiple platforms
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- Engaging with our online community
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- Spotting trends and growth opportunities
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E-commerce Support

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- Creating website banners and promotional graphics
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- Supporting product launches
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- Optimising product descriptions and online merchandising
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- Contributing creative for digital advertising
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Analytics & Reporting

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- Tracking social media growth and engagement
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- Monitoring EDM performance
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- Measuring content effectiveness
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- Delivering monthly reports with recommendations
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What You'll Bring

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Essential

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- 3+ years' experience in digital marketing or content creation
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- Strong graphic design skills
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- Experience creating content for fashion or lifestyle brands
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- Excellent copywriting ability
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- Experience with Klaviyo, Shopify or similar e-commerce platforms
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- Solid understanding of Instagram, Facebook and TikTok
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- Strong photography and video editing skills
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- Excellent organisation and the ability to juggle multiple deadlines
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AI Skills

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- Hands-on experience with ChatGPT, Midjourney, Adobe Firefly or similar AI platforms
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- Ability to write effective AI prompts
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- Understanding of how AI can streamline and enhance creative workflows
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- A genuine interest in staying ahead of emerging AI technology
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Software

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- Adobe Creative Suite
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- Canva
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- Shopify
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- Klaviyo
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- Meta Business Suite
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- CapCut or Premiere Pro
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- AI platforms such as ChatGPT, Midjourney, Adobe Firefly, Runway or Kling
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You'll Thrive in This Role If You:

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- Have exceptional aesthetic judgement
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- Love women's fashion and understand our customer
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- Are proactive and full of ideas
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- Are highly organised and self-motivated
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- Enjoy the pace of a fast-moving, entrepreneurial business
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- Love experimenting with new technology
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- Can take a concept from idea to finished asset with minimal direction
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📌 Creative Content & AI Marketing Specialist (Williamstown)
🏢 Sandra B
📍 Williamstown