Job Description

Clark Rubber | Hawthorn, VIC | Full Time | Senior Leadership

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Drive the next phase of growth for an iconic Australian brand.

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For over 80 years, Clark Rubber has been a trusted Australian retailer, known for our unique range of foam, rubber, pool and cleaning products. We're now seeking an experienced and energetic General Manager - Marketing to lead our national marketing, brand, and digital strategy - and continue to modernise one of Australia's most recognisable retail brands.

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About the Role

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Reporting directly to the Chief Executive Officer, this pivotal leadership role will shape and execute Clark Rubber's marketing, brand, and digital growth strategy. You'll lead a talented team across marketing, eCommerce - driving customer acquisition, retention, and engagement across all channels.

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Key responsibilities include:

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- Lead the development of a comprehensive brand and marketing strategy aligned with company objectives.
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- Create and execute an integrated marketing plan that strengthens brand positioning and drives business growth.
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- Act as custodian of the Clark Rubber brand, ensuring consistency and quality across all customer touchpoints.
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- Drive digital transformation initiatives, including eCommerce optimisation, CRM, and marketing automation.
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- Manage the National Marketing Fund, ensuring all marketing activity is ROI-driven and strategically aligned.
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- Support franchisee marketing through effective local area marketing programs, resources, and advice.
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- Build and maintain strong relationships with key stakeholders, including suppliers, agencies, and franchise partners.
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About You

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You're a strategic,



commercially minded marketing leader with a passion for retail and digital transformation. You combine creative vision with data-driven decision-making and have the leadership presence to inspire high-performing teams.

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Your background will include:

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- A tertiary qualification in Marketing, Advertising, or Business.
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- Proven experience developing and executing marketing strategy, ideally in a retail or franchise environment.
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- Deep knowledge of digital marketing, SEO/SEM, paid media, UX/UI optimisation, and eCommerce growth.
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- Strong commercial acumen and the ability to link marketing activity to measurable business outcomes.
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- Excellent leadership, communication, and stakeholder management skills.
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Why Join Clark Rubber?

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At Clark Rubber, we're proud of our Australian heritage and are committed to evolving our brand for the future. You'll join a supportive leadership team at an exciting time of transformation, with the opportunity to make a lasting impact on a national brand.

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This is your chance to blend brand heritage with digital innovation - and lead one of Australia's most loved brands into its next chapter.

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Unlock job insights

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Hirer responsiveness Salary match Number of applicants

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Your application will include the following questions:

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- How many years' experience do you have in a marketing role?
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- Which of the following statements best describes your right to work in Australia?
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- Do you have experience with Search Engine Optimisation (SEO)?
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- How many years' experience do you have as a General Manager of Marketing?
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- Have you completed a qualification in marketing?
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- How many years' experience do you have in digital marketing?
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- What's your expected annual base salary?
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- How many years' experience do you have in the retail industry?
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Clark Rubber is a successful Australian retailer with a history dating back to 1946. With over 60 stores nationally, our stores are specialists in pools, foam and rubber providing us with a unique place in the Australian retail market. With such a broad product range, our customers are all different whether it be young families, tradies, hobbyists, and even commercial business customers.

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Source: This is an extract from the company's own website.

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Clark Rubber is a successful Australian retailer with a history dating back to 1946. With over 60 stores nationally, our stores are specialists in pools, foam and rubber providing us with a unique place in the Australian retail market. With such a broad product range, our customers are all different whether it be young families, tradies, hobbyists, and even commercial business customers.

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Source: This is an extract from the company's own website.

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📌 General Manager - Marketing (Williamstown)
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