Job Description

Key Responsibilities Include:

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You will work closely with cross-functional teams to support brand growth, lead generation, and customer engagement. As the ideal candidate, you will combine hands-on digital expertise with a well-rounded understanding of general marketing.

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Digital Marketing (Primary Focus):

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- Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels (SEO/SEM, email, social media, display advertising).
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- Manage day-to-day execution of digital channels including Google Ads, social media platforms, and email marketing.
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- Monitor, analyse, and report on campaign performance, providing insights and recommendations to improve ROI and KPIs.
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- Conduct keyword research, audience targeting, A/B testing, and conversion rate optimisation (CRO).
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- Manage marketing automation workflows and support customer journey mapping to improve engagement and conversion.
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- Collaborate with internal teams to develop and optimise landing pages and enhance user experience.
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- Track website performance using tools such as Google Analytics and provide actionable insights.
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- Stay up to date with digital marketing trends, tools, and best practices.
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General Marketing:

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- Support the planning and execution of integrated marketing campaigns and brand initiatives.
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- Coordinate with content, design, and external partners to ensure consistent brand messaging.
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- Assist in content creation across digital and offline channels, including copywriting and campaign assets.
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- Work closely with sales and other business units to align marketing activities with commercial objectives.
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- Support events, product launches, and other marketing initiatives as required.
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- Contribute to improving marketing processes, workflows, and campaign effectiveness.
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You will have at least 5 years of marketing experience, spanning digital and traditional, along with hands-on experience with digital platforms such as Google Ads, Google Analytics, and social media advertising tools. Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce, Mailchimp).

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Visit The Creative Store website www.thecreativestore.com.au to view all our jobs online.

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Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.

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📌 Marketing Specialist (New South Wales)
🏢 The Creative Store Australia
📍 New South Wales