Job Description

Love content, social, storytelling and bringing brands to life?

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We're partnering once again with a much-loved Australian lifestyle brand in the children's space that has been trusted by families for over 25 years.

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With strong wholesale foundations and a growing ecommerce presence, the business is entering an exciting new chapter and looking for a creative, hands-on Communications & Brand Manager to help shape the brand voice and build deeper connection with its community.

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This is not a big corporate marketing role.

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It's for someone who loves rolling up their sleeves, creating meaningful content, spotting trends, testing ideas, and turning brand stories into engaging experiences across digital channels.

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You'll work closely with founders and cross-functional teams to bring campaigns, launches, product stories and community engagement to life.

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Communications & Brand Manager

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Bentleigh East, Melbourne

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Children's Lifestyle & Ecommerce Brand

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What you'll be doing

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Content & Brand Storytelling

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- Working on email marketing strategy in Klaviyo
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- Create and execute engaging social and content strategies aligned with business goals
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- Develop content plans, calendars and publishing schedules
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- Bring creative ideas to life across social, email, website and campaigns
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- Write briefs for design and content production teams
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- Help shape the brand voice and ensure consistency across all touchpoints
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- Support catalogue copy, product descriptions, campaigns and storytelling
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Social Media & Community

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- Own day-to-day social channels including Instagram, Facebook, TikTok and LinkedIn
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- Create,



coordinate and publish content across channels
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- Engage with the community, respond to comments and foster authentic brand relationships
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- Monitor conversations around the brand and identify opportunities for engagement
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- Experiment with new content formats, trends and platform opportunities
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Influencer & Partnership Management

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- Build and nurture relationships with influencers, creators and brand partners
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- Coordinate influencer collaborations and gifting campaigns
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- Help grow reach, trust and brand awareness through aligned partnerships
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Analytics & Growth

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- Track content and social performance across engagement, follower growth, traffic and conversion
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- Use insights to refine content strategy and improve performance
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- Conduct A/B testing and report on results
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- Prepare weekly performance reporting using GA4 and social analytics
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Trend Spotting & Innovation

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- Stay on top of social trends, content formats, AI tools and platform changes
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- Keep an eye on competitors and best-in-class brand activity
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- Bring fresh ideas and new ways of working to the table.
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About You

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You're creative, proactive and commercially minded. You enjoy both strategy and execution and are the type of person who says,



"I can figure that out" rather than waiting for direction.

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You'll ideally bring

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- 3+ years' experience in content, communications, social media or digital marketing
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- Robust copywriting and storytelling skills
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- Experience managing social channels for a brand
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- Confidence briefing creatives or producing content yourself
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- Understanding of social analytics and performance reporting
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- Experience with tools like Canva, GA4, Meta, TikTok, CapCut or similar
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- Curiosity around AI and emerging marketing tools
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- Strong organisation skills and ability to juggle multiple priorities
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Bonus points if you have

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- Ecommerce or retail brand experience
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- Experience in fashion, lifestyle, beauty, kids or consumer products
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- Short-form video and content creation experience
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- Influencer or creator partnership experience
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Why this role?

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- Join a growing Australian brand entering an exciting phase of growth across ecommerce and retail
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- Work closely with passionate, hands-on founders where your ideas will be heard
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- Enjoy the opportunity to experiment, test new ideas and bring creativity to life
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- Play a meaningful role in shaping how the brand shows up digitally and connects with its community
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- Perfect for someone who loves content, storytelling, community and building brands people genuinely connect with
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You will also receive:

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- Generous staff discounts
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- Birthday leave
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- Onsite parking
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- Gym next door
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- Dog-friendly office
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Portfolio or examples of work are required for this application.

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📌 Communications & Brand Manager (Yarra)
🏢 Altair Recruitment
📍 Yarra