Job Description

We're looking for someone who can write.

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Not "produce content." Write.

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My Way Up is a Gold Coast gut health company. We make supplements, and we run shotgun metagenomic testing — we sequence our customers' gut bacteria in a lab and hand back a real read on what's living in there.

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That second part matters for this job. It means we have actual science to write about, and an actual obligation to get it right.

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The role

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You'll write Ads and Emails that convert cold non-customers, into sold customers.

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What you'll actually be doing

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Writing campaign emails, from subject line to sign-off

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Writing META ads + body copy

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What we're looking for

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Three or more years writing commercially — in-house, agency or freelance, we don't mind

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Range.



You can write a 40-character subject line and a 500-word ad in the same day and make both valuable

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Comfort with detail. You'll be working within compliance guidelines

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Nice to have, not essential

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Experience in supplements, health, food or another regulated category

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Klaviyo, or another serious email platform

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Some familiarity with TGA or FSANZ requirements

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What's on offer

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Based on the Gold Coast, with flexibility on how you structure your week

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A founder-owned business with real scale and no agency layers — your work goes live, not into a review cycle

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A category where the science is genuinely interesting and mostly untold

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A small marketing team you'll help shape rather than slot into

#J-18808-Ljbffr

📌 Copywriter & Marketing Specialist (City of Gold Coast)
🏢 My Way Up
📍 City of Gold Coast