Job Description

Gumbuya World is Victoria's only destination where families can experience thrilling rides, a world-class water park and incredible wildlife-all in one place.

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Located in Tynong, approximately 50 minutes from Melbourne's CBD, Gumbuya World is one of Victoria's most unique tourism and entertainment destinations.

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We are entering an exciting stage of growth and are looking for an energetic, organised and hands-on Marketing Manager to help drive attendance, grow revenue and bring our campaigns to life.

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About the role

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Reporting to the Head of Marketing, you will play a key role in executing Gumbuya World's annual marketing calendar and managing activity across our owned, earned and paid channels.

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This is not a desk-bound marketing role.

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One day you could be launching a major school holiday campaign. The next, you might be directing a photoshoot, briefing an agency, working with influencers, building an EDM, updating the website or helping deliver an event inside the park.

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You will manage a small marketing team, coordinate external digital and creative agencies and work closely with teams across the entire business.

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What you'll be doing

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- Managing and executing integrated campaigns across the annual marketing calendar
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- Supporting attendance, revenue, annual pass acquisition and member retention
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- Managing Gumbuya World's website, app, email marketing, social media channels and customer databases
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- Developing digital activity that increases traffic, engagement and conversion
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- Working with external agencies across SEO, SEM, AEO, paid media, creative and digital performance
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- Creating and proofreading content for owned and paid marketing channels
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- Coordinating campaign collateral, content creation, photography and video shoots
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- Supporting PR activity, influencer partnerships, events and media visits
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- Maintaining a fresh and effective image and content library
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- Managing tourism listings, education and events directories and promotional partnerships
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- Reporting on campaign results, performance and key learnings
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- Supervising the Marketing Coordinator and casual social media team
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- Collaborating with teams across operations, wildlife, attractions, food and beverage, events and education
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About you

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You are an experienced marketer who loves turning strategy into action.

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You are highly organised, confident managing multiple campaigns and comfortable working in a fast-moving environment where priorities can change quickly.

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You will bring:

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- At least five years' experience in marketing, tourism, hospitality, entertainment, FMCG or another quick-paced consumer industry
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- Tertiary qualifications in marketing, communications, business or a related discipline
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- Strong campaign management and execution skills
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- Hands-on experience managing digital marketing channels and platforms
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- Experience working with websites, email marketing systems, social media and customer databases
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- A strong understanding of SEO, SEM, digital media and conversion optimisation
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- Excellent written communication, content creation and proofreading skills
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- Confidence managing agencies, suppliers and internal stakeholders
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- Strong reporting, problem-solving and time-management capabilities
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- Creativity, initiative and the ability to make decisions
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- A collaborative leadership style and experience supporting or supervising a small team
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- A genuine interest in emerging media, technology and changing consumer behaviour
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- Experience creating social media, photography or video content will be highly regarded.
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Why join Gumbuya World?

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- Work for one of Victoria's most unique family destinations
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- Build campaigns that reach hundreds of thousands of Victorian families
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- Work across rides, wildlife, water park, events, education and tourism
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- Join a passionate, ambitious and collaborative team
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- See the direct impact of your work on visitation and business growth
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- Enjoy a role where no two days are the same
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- Access staff benefits and experience everything the park has to offer
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Location

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This is a predominantly onsite position based at Gumbuya World in Tynong, Victoria, approximately 50 minutes from Melbourne's CBD.

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Being onsite is an important part of the role, allowing you to capture content, understand the guest experience and work closely with teams across the park.

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📌 Marketing Manager- Theme Park & Tourism (Garfield)
🏢 Gumbuya World
📍 Garfield