Job Description

Project Marketing Manager - Over 50's Communities

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At Ingenia, we're all about building belonging.

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As an ASX 200 listed company, Ingenia owns and operates a growing network of over 100 lifestyle communities and holiday parks across Australia. Our portfolio includes over 15,700 income-generating sites, with more than 11,000 residents calling our communities home each day, and over 1.2 million guest nights enjoyed annually across our holiday parks.

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Whether someone is staying for a weekend or settling in for years, we're focused on creating warm, inclusive spaces where people truly feel at home.

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Our people care deeply; about their work, their communities, and making a real difference. We're bold, customer-focused, and always improving. At Ingenia, you're empowered to grow, contribute, and create moments that matter.

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Do what matters. Know you matter.Join us and help bring great experiences to life, starting with you!

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We're currently hiring a Project Marketing Manager based out of our Brisbane Office.

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This role is aFixed Term Contract until late December 2027, covering parental leave.

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Reporting to the Senior Marketing Manager, you'll take ownership of marketing strategy and execution for a portfolio of Ingenia Over 50's Communities, helping drive awareness, leads, sales and settlements while creating exceptional customer experiences.

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- Heavily discounted accommodation at Ingenia Holiday Parks
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- Novated Lease options
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- Hybrid working options
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- Launch new developments and bring place brands to life
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- See the direct impact of your work through lead generation, sales, and settlement performance
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Key Responsibilities

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- Develop and execute end-to-end marketing strategies for assigned lifestyle communities,



driving lead generation, sales, settlements, brand awareness and commercial outcomes
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- Lead project launches, place branding and integrated marketing campaigns across digital, traditional, direct marketing and community channels
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- Manage agency and supplier partnerships, marketing budgets, events and activations, ensuring projects are delivered on time, on brief and with measurable ROI
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- Partner closely with Development, Sales, Community Managers and other stakeholders to align priorities and maintain momentum across active and future projects
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- Analyse campaign performance, customer insights and market trends to optimise marketing effectiveness, improve customer experience and support business growth
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About You

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- Proven experience developing and delivering end-to-end marketing strategies, campaigns and project launches, ideally within property, development or a related industry
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- Strong commercial acumen with experience managing budgets, measuring performance and using insights to drive ROI and continuous improvement
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- Skilled at building trusted relationships and influencing stakeholders, with the ability to collaborate effectively across teams and external partners
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- A proactive, adaptable and customer-focused marketer who can balance strategic thinking with hands-on execution in a fast-paced setting
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- Relevant qualifications in Marketing, Communications or a related discipline, with experience using CRM, analytics and marketing systems to support data-led decision making
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All applicants must be able to work in Australia and provide evidence of working rights, as well as undergo a National Police Check.

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To learn more about what it's like to work with Ingenia, take a look at our LinkedIn pagehere.

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📌 Project Marketing Manager - Over 50's Communities (Queensland)
🏢 Ingenia Communities
📍 Queensland