Job Description

Job Type: Contract position | Full time position

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Job Description

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About Us: Superior Training Centre Pty Ltd is a Registered Training Organisation (RTO) based in New South Wales that provides nationally recognised vocational education and training programs.

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The organisation delivers a range of industry-relevant courses designed to equip students with practical skills and qualifications aligned with workforce needs. Superior Training Centre operates in a competitive vocational education market and focuses on attracting both domestic and international students through targeted marketing initiatives, industry engagement, and strong brand positioning.

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Position Overview: The Marketing Specialist is responsible for identifying market opportunities and supporting the development, coordination and implementation of marketing strategies to promote Superior Training Centre's training programs.

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The role focuses on strengthening brand presence, increasing student enrolments, analysing market trends within the vocational education sector, and coordinating promotional activities across multiple marketing channels.

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Key Responsibilities:

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- Conduct market research to identify trends, student demand, and emerging opportunities within the vocational education and training sector.
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- Analyse competitor activity and marketing strategies of other training providers and RTOs to identify opportunities for market positioning and course promotion.
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- Develop and implement marketing strategies to promote the organisation's training programs and support student enrolment growth.
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- Coordinate digital marketing campaigns across the company website, social media platforms,



and online marketing channels to increase brand awareness and generate student enquiries.
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- Monitor and analyse marketing performance data, including enquiries, lead generation, and enrolment trends, and adjust campaigns to improve results.
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- Provide strategic marketing insights and recommendations to management based on market research, campaign performance, and industry trends.
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- Advise management on promotional strategies, pricing positioning, and marketing initiatives to enhance the competitiveness of the organisation's courses.
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- Coordinate the development and implementation of marketing materials and promotional content, including website updates, brochures, digital advertisements, and social media campaigns.
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Skills & Qualifications:

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- Bachelor degree or higher qualification in Marketing, Business, Communications or a related field.
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- At least 2 years of relevant experience in marketing or a closely related role.
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- Robust analytical skills with the ability to interpret market data and industry trends.
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- Excellent written and verbal communication skills.
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- Experience coordinating digital marketing campaigns and promotional activities.
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- Strong organisational skills with the ability to manage multiple projects simultaneously.
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- Fluency in English is essential.
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Proficiency in Spanish or another additional language is desirable to support engagement with diverse student communities and international student markets.

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Benefits:

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- Supportive and inclusive work environment.
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- Opportunities for professional growth and development.
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- Competitive salary package based on the successful candidate's qualifications and experience.
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📌 Marketing Specialist (New South Wales)
🏢 SUPERIOR AIR CONDITIONING & SHEET METAL WORKS PTY
📍 New South Wales