Job Description

Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch

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The Opportunity

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Join Boehringer Ingelheim at a pivotal moment to shape the future of obesity and metabolic health. This is a rare launch role, where you will play a key role in shaping the launch and commercialisation of Survodutide, a next-generation therapy with the potential to redefine patient outcomes.

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Working in a dynamic, cross-functional environment, you will lead end-to-end brand strategy for a pre-launch and launch asset, translating insight into action and building a focused market entry strategy in a competitive and rapidly evolving market.

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Given the importance of this launch, we are seeking a candidate who can thrive in ambiguity, shape the market, and build a brand from the ground up.

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This role offers strong career progression, with the opportunity to step into a future leadership position and build and lead a high-performing brand team as the franchise grows.

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Key Responsibilities

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Launch & Brand Strategy

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- Lead development and execution of the end-to-end launch readiness (LR) for Survodutide in Australia
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- Build and implement Integrated Customer Plans (ICP) aligned to pre-launch and launch milestones
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- Develop segmentation, targeting and positioning strategies grounded in deep customer insight
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- Define value proposition and messaging across obesity and metabolic health stakeholders
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Commercial Planning & Performance

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- Develop robust launch scenarios, and business cases (LR/ICP aligned)
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- Monitor brand performance and optimise investment based on ROI and market dynamics
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- Lead competitive intelligence to inform strategic decision-making in a fast-moving market
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Cross-functional Leadership

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- Act as the central connector across Medical, Market Access, Sales, Regulatory, and regional teams
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- Support field force readiness, including value communication and customer engagement frameworks
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- Deliver high impact omnichannel campaigns, congress strategy, and customer engagement plans
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- Ensure all activities meet compliance, governance, and quality standards
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- Maintain strong operational discipline across budget, timelines, and delivery milestones
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Your Profile

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Experience & Capability

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- 5+ years in pharmaceutical brand management, ideally with launch experience
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- Experience in obesity, diabetes, or cardio-metabolic disease strongly preferred
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- Proven success in pre-launch or launch environments, including market shaping
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- Strong track record in strategic planning (ICP and launch readiness), forecasting, and performance delivery
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Skills & Mindset

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- Highly analytical with the ability to translate data into clear commercial action
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- Solid stakeholder engagement skills, with the ability to influence cross-functional teams
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- Experience leading complex, multi-channel marketing programs
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- Entrepreneurial mindset with a passion for innovation, growth, and patient impact
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You must have the right to live and work in this location to be considered for this opportunity.

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📌 Senior Brand Manager - Cardio, Renal, Metabolic - New Product Launch (New South Wales)
🏢 Boehringer Ingelheim
📍 New South Wales