Job Description

Betty's Burgers is a classic burger shack experience, serving up the freshest and most delicious burgers since opening in Noosa in 2014. From our mouth-watering burgers to indulgent desserts made with Betty's exclusive custard ice cream, we are quickly becoming a favourite across Australia. With over 70 restaurants already open and more on the way, the Betty's experience is only just getting started.

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Proudly part of Retail Zoo, we sit alongside brands like Boost Juice and Salsa's Fresh Mex within a people-focused business of 750+ locations across Australia and beyond. As our brands continue to grow, we're offering an exciting opportunity for a passionate and motivated Marketing & Social Media Specialist to join our Betty's Burgers team!

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The Marketing & Social Media Assistant supports brand campaigns for Betty's Burgers, helping shape how the brand shows up across social, openings, and local activations. They bring fresh, on-brand marketing to life, ensuring consistent and impactful activity across all touchpoints.

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Key Responsibilities:

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- Support planning, delivery, and evaluation of national omnichannel marketing campaigns
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- Manage day-to-day social media content, scheduling, engagement, and performance tracking
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- Lead influencer, creator, and local media partnerships aligned to brand and campaign goals
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- Support paid social activity and work with agencies to optimise performance
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- Deliver store-level marketing and local activations to drive community engagement
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- Plan and execute current restaurant opening campaigns to build local awareness and traffic
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- Track campaign performance, analyse results,



and identify optimisation opportunities
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- Support marketing budget management, forecasting, and invoicing processes
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- Identify and implement improvements to marketing workflows and content planning
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What We're Looking For:

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- 2-3 years' experience supporting marketing campaigns, social media, and brand activations
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- Strong knowledge of digital channels, including social, search, and digital media best practice
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- Ability to manage social platforms, create content, and report on performance
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- Passion for creative, impactful brand storytelling with a collaborative mindset
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- Experience with influencer marketing, partnerships, and local activations
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- Strong organisation and coordination skills with high attention to detail
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- Ability to manage multiple priorities and deadlines in a fast-paced environment
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- Confident communicator with solid stakeholder engagement skills
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- Degree in marketing, business, or similar (highly regarded)
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In return, you'll enjoy working from our vibrant, collaborative open-plan office, with benefits including:

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- Perfecting your barista skills on our commercial-grade coffee machine.
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- Blending up your own Boost smoothie whenever you need a fresh pick-me-up.
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- Taking an extra day to celebrate you with birthday leave every year.
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- Access to our dedicated wellness platform providing 24/7 personalised support for your health, wellbeing, and everyday life.
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Most importantly, you will work with a passionate and driven team that works within a fast-moving and vibrant environment and has A LOT of fun along the way!

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📌 Marketing & Social Media Specialist (Yallourn)
🏢 Betty's Burgers
📍 Yallourn