Experience Co (ASX: EXP) is an adventure tourism company delivering high-quality, memorable experiences across Australia and New Zealand. From tandem skydiving, tree ropes and ziplining to exploring the Excellent Barrier Reef and beyond, our brands are all about creating unforgettable moments.

An exciting opportunity now exists for an experienced and creative Marketing Manager to join our Treetops Adventure team.

Treetops Adventure is looking for a hands‑on marketer who loves bringing brands to life, creating engaging campaigns and turning excellent experiences into reasons for people to visit. Working closely with the Head of Marketing and teams across our sites, you'll play a key role in growing brand awareness, visitation and revenue across our national network of adventure parks.

About the Role

As Marketing Manager, you'll take the lead on delivering marketing activity across the Treetops Adventure network. From seasonal campaigns and social content to partnerships, PR, events and digital initiatives, you'll have the opportunity to make a visible impact on a growing national brand.

You'll work closely with site teams, tourism partners, schools, community organisations and the broader Experience Co marketing team to deliver campaigns that connect people with adventure and the outdoors.

Key Responsibilities

- Develop and deliver marketing plans and campaigns that drive visitation, brand awareness and revenue.
- Lead social media, content creation and website content across Treetops Adventure channels.
- Collaborate across teams and provide insights that help shape and inform the new product development lifecycle.
- Coordinate seasonal promotions, events, activations and sponsorships.
- Build strong relationships with tourism bodies, schools, community groups and other strategic partners.
- Manage PR, media and influencer opportunities, including familiarisation visits.
- Collaborate on digital advertising, SEO/SEM,



email marketing and CRM initiatives.
- Monitor campaign performance and use insights to identify opportunities for improvement.
- Support site managers with local marketing initiatives while maintaining national brand consistency.
- Manage marketing budgets and ensure activity delivers strong commercial outcomes.

What You’ll Bring

- A degree in Marketing, Communications, Business or a related field.
- Demonstrated experience in marketing roles, ideally within tourism, attractions, outdoor recreation or a similar industry.
- Strong understanding of digital and traditional marketing channels.
- Proven experience in social media, content development and digital campaign execution.
- Strong project management and organisational skills, with the ability to manage multiple priorities.
- Experience working with schools, community groups or family‑focused audiences.
- Familiarity with CMS, CRM and marketing automation tools such as HubSpot or Mailchimp.
- Knowledge or experience in the adventure tourism or outdoor recreation sector will be highly regarded.
- A creative, proactive and commercially minded approach, with a genuine passion for creating memorable customer experiences.

If you're ready to combine your marketing expertise with your love of adventure, we'd love to hear from you!

What we can offer you:

- Attractive Employee Rewards & recognition programs
- Amazing staff travel rates for you and your family across all of our experiences
- Employee Assistance Program (Sonder)
- Training and study assistance
- Career pathways within a leading tourism company
- Exciting products and brands with a vast variety of tasks, no two days are the same!

Don't meet every single requirement? At Experience Co, we're dedicated to building a diverse, inclusive and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly, we encourage you to apply anyway – you might be just the person we're looking for.

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📌 Marketing Manager - Treetops Adventure (City of Sydney)
🏢 Experience Co
📍 City of Sydney