Key responsibilities

Campaign Planning, Execution & Performance

Develop and manage integrated marketing campaigns aligned with business and marketing objectives, and targeted for relevant customer segments, including agent and direct audiences

Own the campaign calendar, timelines, budgets and delivery of all marketing activity

Coordinate internal teams, creative resources, agencies and partners to ensure campaigns are delivered on time and to a high standard

Develop campaign briefs and manage the creation of campaign content and creative assets across all relevant channels

Coordinate the marketing delivery of webinars and other customer-facing initiatives, including setup, promotion, EDMs and supporting customer journeys

Establish, monitor and report on campaign and channel performance, including lead generation, engagement, conversion and ROI

Manage the day-to-day delivery and content management of Ormina Tours' marketing channels, including website, EDM, Google & search engine marketing, social media, paid media, PR activity, affiliate marketing, SEO and other campaign-related activities

Manage additional media and advertising channels relevant to campaign objectives, including press and industry publications

Monitor channel performance and identify opportunities to optimise reach, engagement, lead generation and ROI

Agency & Stakeholder Management





Manage the day-to-day relationships and deliverables of external marketing agencies, partners and suppliers

Brief agencies and suppliers, coordinate deliverables and manage timelines and approvals

Support the development and execution of initiatives that drive customer acquisition, engagement and conversion

About you

5+ years' experience in marketing, campaign management or a related role

High attention to detail and the ability to multi task

Proactive and solutions-focussed, with strong problem solving and decision making skills

Ability to work strategically and tactically

Solid communicator with the ability to collaborate effectively across internal teams, agencies, and partners

Data-driven and commercially minded, with an understanding of marketing activities link to business growth

Strong understanding of brand building and drivers of brand growth

Experience in all marketing channels and mediums

Full working rights in Australia

About us

Ormina Tours is a luxury tour operator that specialises in small group and private journeys throughout Europe. We are an Australian company represented in over 200 select travel agents across Australia and New Zealand but our guests reside all over the world. As a growing boutique tour operator, we are very flexible with our working arrangements. Our motto is that "work needs to fit in with life".

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📌 Digital Campaign Manger (City of Sydney)
🏢 Ormina Tours
📍 City of Sydney