Job Description

Are you a strategic and commercially minded brand marketing leader who knows how to turn insight into impactful brand strategy, performance momentum and sustainable growth?

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At Integria Healthcare, we're on a mission to inspire healthier lives through trusted, evidence-based healthcare brands — and we're looking for a Brand Marketing Lead to help bring our brand portfolio to life.

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In this key role, you'll own end-to-end brand strategy and performance across practitioner and consumer healthcare brands. Reporting to the Head of Brand & Innovation, you'll sit at the intersection of brand strategy, customer insight, and commercial outcomes, leading a team of Brand Managers to deliver insight-led, high-impact marketing.

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This role is ideal for someone with experience across HCP, B2B or B2B2C healthcare marketing, who can connect market understanding, competitive intelligence, customer insight, patient/client experience through to strategy and execution to drive measurable growth.

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What you'll do:

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- Lead brand and portfolio strategy across trusted brands that serve practitioners, healthcare professionals and end users (patients/clients/consumers)
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- Distil insights from the market, competitors, customers (practitioners & healthcare professionals) and end-users (patients/clients/consumers) into actionable brand strategies
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- Develop and deliver brand plans that clearly position brands for in-market success, long-term sustainable growth through enduring positive brand equity
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- Develop and execute with excellence integrated marketing plans across multiple channels in close collaboration with the science education and events team.
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- Partner with Sales & Commercial strategy teams to optimise customer journeys and increase engagement and loyalty.
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- Manage Brand P&Ls; through impactful deployment of A&P; and strong ownership of ROI and commercial outcomes
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- Lead internal and external partners to ensure high-quality, compliant campaign delivery
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- Align cross-functional teams to deliver strong go-to-market execution
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- Lead, coach, and develop a high-performing Brand team
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What you'll bring:

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- Proven experience in a brand leadership role within healthcare, consumer health, or regulated FMCG
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- 7-12+ years experience across HCP, B2B, or B2B2C marketing environments
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- Strong track record in brand building, positioning, and strategy development (not just execution)
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- Demonstrated ability to connect insight → strategy → execution
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- Robust commercial acumen, including budget ownership and ROI delivery
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- Experience leading and developing high-performing teams
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- Excellent stakeholder management and influencing skills
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- Strong analytical and strategic thinking capability
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- Degree in Marketing, Business, or related discipline
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Why you'll love working with us:

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We believe great people do their best work when they feel supported, empowered, and connected to purpose.

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- Purpose-led organisation committed to inspiring healing and wellness naturally
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- Opportunity to shape and grow a diverse portfolio of trusted healthcare brands
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- Collaborative and supportive leadership team
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- Hybrid working and flexibility options
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- 'MyWellbeing' Program supporting physical and mental wellbeing
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- Generous staff discounts across our product portfolio
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- Birthday leave — because your day should be celebrated
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- A values-led culture focused on growth, trust, innovation, and impact
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If you're ready to step into a strategic brand marketing leadership role that combines purpose and commercial impact, we'd love to hear from you.

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We are an equal opportunity employer and are committed to building an inclusive workplace where everyone feels valued, respected, and empowered to succeed.

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📌 Brand Marketing Lead (Queensland)
🏢 Integria Healthcare
📍 Queensland