Job Description

Muney Group is an Australian financial services group with big ambitions for its next stage of growth.

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The Group is home to two complementary businesses.

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Credit Repair Australia is Australia's market leader in credit restoration. Over the past 24 years, we have helped more than one million Australians understand and improve their credit position.

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Muney is our financial coaching business, helping Australians take control of their money, reduce debt and make meaningful progress towards their financial goals.

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Together, we are a team of more than 100 people who genuinely care about helping our customers move forward.

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We have strong foundations, proven services, significant customer demand and a business model that works. Now, we want to take what we have built and grow it to another level.

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Why this opportunity stands out

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This is a hands‐on executive role with real influence.

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You will report directly to the CEO, operate as part of the Executive Leadership Team and help shape:

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The Group's marketing and growth strategy

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Future products, offers and customer journeys

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The channels and customer segments we pursue

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The agencies, specialists and capabilities we invest in

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The continued growth of our digital and software‐enabled service model

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You will not simply inherit a finished plan and administer it. You will help decide where the opportunities are and how we pursue them.

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The role

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We are looking for a commercially minded marketing and growth leader who understands how to turn stronger ideas, better offers and effective campaigns into measurable sales growth.

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This is a senior role, but it remains hands‐on.

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You will stay close to the offers, creative, campaigns, funnels, conversion data and customer journey. You may present strategy to the Executive Leadership Team one day and review a VSL, strengthen an offer or analyse funnel performance the next.

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Hands‐on does not mean doing every task yourself.



It means understanding the work deeply enough to identify opportunities, diagnose problems, make sound decisions and step into execution when required.

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What you will own

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Your focus will be the full customer journey, including:

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Qualified lead and appointment growth

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Lead quality and lead‐to‐sale conversion

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Social and digital acquisition

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Agency leadership and accountability, ensuring external partners deliver against agreed commercial outcomes

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Referral‐partner channel performance, including lead quality, conversion and return

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Retargeting, MOFU and BOFU campaigns

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Offer development and testing

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Funnels, VSLs and webinars

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Email, SMS and database marketing

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Content distribution and podcast utilisation

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Customer segmentation, retention and ascension

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New products, channels and digital experiences

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You will use marketing, sales, customer and user data to identify where the next growth opportunities exist.

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You should understand concepts such as self‐liquidating funnels, tripwire and low‐ticket offers, one‐time offers, upsells and low‐ticket‐to‐high‐ticket ascension.

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Your immediate priorities

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Your initial focus will be to:

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Increase qualified lead and appointment volume

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Strengthen social acquisition, retargeting and nurture

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Build a faster, more disciplined approach to creative, audience and offer testing

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Improve commercial reporting across marketing and sales

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Identify opportunities within our existing customer and prospect data

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Develop and begin implementing a practical Group growth plan

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Success will be measured by how effectively marketing contributes to sales, customer value and sustainable growth, not simply by cheaper leads.

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The person we are looking for

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You are likely to be a strong fit if you:

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Have senior B2C direct‐response or growth marketing experience

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Have managed significant marketing or customer‐acquisition investment

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Understand offers, funnels, online sales and conversion

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Have grown acquisition through social and digital channels

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Have proven experience across Meta, TikTok and broader digital acquisition

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Bring strong direct‐response copywriting skills across advertising, offers, scripts and conversion assets

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Can confidently direct, challenge and hold external agencies accountable

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Can connect marketing performance to actual sales

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Have robust creative judgement across UGC, advertising, hooks and offers

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Understand CRM, email, SMS and database marketing

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Are confident operating at Executive Leadership Team and Board level

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Can set strategy while remaining willing to work through the detail

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Experience with high‐ticket services, financial services, referral‐partner channels, app marketing, software‐enabled services or recurring‐revenue models would be highly regarded.

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You will care about brand, visual quality and customer experience without allowing perfectionism to slow testing and progress.

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You will be comfortable working with a lean internal team, contributing personally and using external specialists where they create value.

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A genuinely flexible executive role

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This is a 90% work‐from‐home position.

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We come together at our Liverpool, NSW office approximately two days each month for leadership meetings, planning and collaboration.

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Sydney‐based candidates are preferred.

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The role includes an attractive executive remuneration package, plus participation in the company's Executive Leadership Team performance bonus.

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📌 Head of Marketing and Growth (New South Wales)
🏢 @
📍 New South Wales