Head of Product – Digital Banking & Embedded Finance

u003cbu003eLocation:u003c/bu003e Sydney

Weu0026#39;re looking for an exceptional Head of Product to define and deliver a market-leading consumer financial product built on modern Banking-as-a-Service (BaaS) infrastructure.

This is a rare prospect to shape the product strategy, customer experience and commercial success of a rapidly growing digital financial platform. Youu0026#39;ll own the product vision, roadmap and execution while leading a high-performing product and design function.

u003cbu003eThis role requires proven experience within a Banking-as-a-Service (BaaS), digital banking, fintech or embedded finance environment. Candidates must have worked on customer-facing financial products similar to leading digital wallets, payments platforms or challenger banking applications.u003c/bu003e

Key Responsibilities

- Define and own the end-to-end product strategy and roadmap.
- Deliver an exceptional customer experience across onboarding, wallets, payments, cards, loyalty and everyday banking features.
- Lead the evolution of the platform into adjacent financial products such as foreign exchange, investing, lending and other consumer financial services.
- Own product performance metrics including customer acquisition, activation, engagement, retention, transaction frequency and customer lifetime value.
- Drive the monetisation strategy and optimise product economics.
- Partner closely with Marketing to maximise customer growth and lifecycle engagement.
- Work alongside Engineering and Design to deliver high-quality products efficiently and at scale.
- Take ownership of product documentation, user journeys, feature design and delivery standards.




- Stay close to customers through analytics, customer feedback, support insights and product usage.
- Champion the use of AI across both internal product development processes and customer-facing experiences.
- Build, mentor and lead a high-performing Product and Design team while fostering a culture of accountability, innovation and continuous improvement.
- Demonstrated success leading Product within a Banking-as-a-Service (BaaS), digital banking, embedded finance or fintech organisation.
- Experience delivering consumer financial products including digital wallets, payments, cards or everyday banking experiences.
- Strong understanding of payments, card issuing, digital wallets, embedded finance and financial ecosystems.
- Experience working with regulated financial products and highly secure customer environments.
- Proven ability to define product strategy and execute against measurable commercial outcomes.
- Strong commercial acumen with experience balancing customer outcomes with revenue growth and profitability.
- Exceptional stakeholder management skills across Product, Engineering, Design, Marketing and Executive leadership.

Highly Regarded

- Experience with FX, investing, lending or broader wealth products.
- Experience building AI-enabled customer experiences.
- Background scaling product teams within high-growth technology or fintech organisations.

Weu0026#39;re seeking a commercially minded product leader who thrives in fast-paced environments and has successfully built and scaled consumer financial products within the BaaS and fintech ecosystem. This is an opportunity to have a significant impact on the future direction of a leading digital financial platform.

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📌 Head of Product (City of Sydney)
🏢 FIRESOFT People
📍 City of Sydney