Performance Marketing Director | Media Agency

Company Type: Media Agency
Location: Melbourne
Work Model: Hybrid, 3 days in the office / 2 days WFH
Channels: Paid Search & Paid Social
Level: Senior Leadership
Client Portfolio: Established Consumer Brands

The Opportunity

Ready to move beyond campaign management and have a bigger influence across strategy, clients and people?

Join an established independent media agency as Performance Director, leading performance strategy across Paid Search, Paid Social and Programmatic.

You’ll lead and develop a talented performance team, partner with senior client stakeholders and take ownership of performance across a portfolio of established brands.

This isn’t a role where you’ll completely step away from the craft. You’ll remain close enough to the platforms to challenge strategy, solve complex performance problems and guide your team, while spending more of your time on leadership, clients and growth.

What You'll Be Doing

Performance Strategy & Media Craft

- Lead performance strategy across Paid Search, Paid Social and Programmatic

- Turn client business objectives into explicit channel and performance strategies

- Guide channel mix, investment, testing, optimisation, budgets and forecasting

- Stay close to campaign performance and step into the technical detail when needed

People Leadership

- Lead, mentor and develop a team of performance specialists

- Provide strategic direction while empowering specialists to own execution

- Build the team's technical, strategic and commercial capability





- Maintain high standards across planning, activation and optimisation

Client & Commercial Leadership

- Act as a senior performance partner across key client relationships

- Lead strategic presentations, performance reviews and senior client conversations

- Turn performance data into transparent strategic and commercial recommendations

- Identify opportunities for organic client growth and broader agency services

Measurement, Insight & Reporting

- Ensure measurement and reporting frameworks support client objectives

- Use data to identify trends, opportunities and performance challenges

- Oversee tracking, attribution and performance reporting across client accounts

- Turn complex performance data into clear insights clients can understand and act on

What We're Looking For

Technical & Performance Expertise

- 7-10 years of digital and performance media experience, ideally within an agency environment

- Robust experience across Paid Search and Paid Social, with some Programmatic knowledge

- Strong knowledge of Google Ads and Meta, with broader performance platform experience highly regarded

- Strong understanding of measurement, attribution, reporting, optimisation and campaign performance





Leadership & Commercial Experience

- Experience leading, mentoring and developing performance specialists

- Confidence working directly with senior client stakeholders

- Strong strategic thinking with the ability to remain close to the technical detail

- Commercial awareness across client growth, scopes, resourcing and profitability

What You Get in Return

Compensation and Rewards

- Salary package, commensurate with experience and technical depth

- Performance bonus structure tied to commercial outcomes, reviewed annually

- Annual career development budget, plus paid attendance at industry events and platform partner sessions

Growth and Development

- Direct access to platform partners including Google, TikTok, and Meta, with early access to beta programmes and new product testing

- Clear pathway to a senior strategic leadership role as the agency grows, with mentorship from experienced performance leaders

- Exposure to integrated media planning across paid search, paid social, and programmatic, broadening your strategic toolkit over time

Culture and Lifestyle

- Above-market leave entitlements, including additional annual leave and flexible arrangements beyond standard hybrid working

- Inner Melbourne office that is easy to get to, with a collaborative team culture built around craft, accountability, and shared success

- Regular team events, social outings, and structured celebrations that build genuine connections rather than just filling a calendar

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📌 Performance Marketing Director | Media Agency (Melbourne)
🏢 Touch Of Talent
📍 Melbourne