- Lead and develop a high-performing team of Customer Engagement Managers across multiple markets
- Own the technical direction of CRM and customer engagement across Braze, customer data, integrations and the broader MarTech ecosystem
- Execute customer engagement strategy through Braze campaigns and lifecycle journeys across Email, Push, SMS and In-App Messaging
- Act as the technical authority for Braze and identify new functionality, integrations and use cases
- Partner with Data and Technology teams on data integrations, migrations, event tracking and customer data architecture
- Translate business and customer engagement requirements into technical solutions and executable tasks
- Troubleshoot complex CRM, campaign, integration and customer data issues as a senior escalation point
- Establish QA processes, testing standards and governance for campaign execution
- Drive continuous improvement through campaign performance analysis, experimentation and reusable CRM frameworks
- Coach and mentor the team while embedding technical excellence and best practices

Requirements

- Strong hands-on Braze experience is highly regarded; deep technical CRM/MarTech experience on comparable modern platforms may also be considered
- Proven experience leading or technically overseeing a Customer Engagement, CRM, Lifecycle Marketing or MarTech team
- Strong technical understanding of CRM data, integrations, platform architecture and the broader MarTech ecosystem
- Experience managing or playing a key role in complex customer data migrations, integrations or major CRM technology changes
- Experience building sophisticated automated customer journeys across multiple channels
- Strong problem-solving and troubleshooting skills across CRM, campaign and customer data challenges




- Ability to translate strategic and business requirements into clear technical solutions and actionable work
- Demonstrated success coaching and developing high-performing teams while providing clear technical and strategic direction
- Experience in regulated industries, technology, telecommunications, entertainment, gaming or fast-paced digital consumer businesses is highly regarded
- Strong campaign analysis skills
- Experience with Amplitude or AWS Quick Suite is advantageous
- Ability to learn quickly and adapt to skill gaps
- Team-oriented, team-oriented working style and willingness to share and learn
- Ability to work autonomously and contribute to the Dabble community

Core Competencies

Demonstrates expertise in leading Customer Engagement teams and executing CRM strategies through Braze, with a strong focus on data integrations, campaign performance analysis, and technical problem-solving. Proven ability to translate business requirements into actionable technical solutions while fostering a culture of continuous improvement and team development.

Highest-signal resume keywords

- Braze Experience
- CRM Data Integrations
- Customer Engagement Strategy
- Campaign Performance Analysis
- Team Leadership

ATS Optimization Keywords

Hard Skills

- CRM
- Lifecycle Marketing
- Data Architecture
- Automated Customer Journeys
- Campaign Execution
- Troubleshooting
- Technical Solutions
- QA Processes
- Customer Data Migrations
- Integrations

Soft Skills

- Problem-Solving
- Coaching
- Collaboration
- Adaptability
- Team-Oriented

Industry Keywords

- MarTech
- Regulated Industries
- Telecommunications
- Entertainment
- Gaming
- Digital Consumer Businesses

Tools & Technologies

- Braze
- Amplitude
- AWS Quick Suite

#J-18808-Ljbffr

📌 Head of CRM (Melbourne)
🏢 Jobtailor
📍 Melbourne