The Australian Football League (AFL) is seeking a Digital Engagement & Personalisation Lead to shape how participants connect with AFL across the full journey, from first engagement to registration, retention, transition and re-engagement.
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You will lead digital engagement strategy, participant journey design and marketing technology activation across the AFL's participation ecosystem, driving data-led, personalised experiences.
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📌 Lead, Personalised Digital Engagement & Journeys (Victoria)
🏢 Australian Football League - AFL
📍 Victoria
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